Samsung and Ideaworks Partner to Open up Opportunity for Application Developers Across Samsung Apps

June 2, 2010

LONDON, June 2, 2010 /PRNewswire/ — Samsung and Ideaworks are announcing
an ongoing partnership to deliver a range of application developer tools and
content services. Initially, this will comprise of Ideaworks adding
SamsungApps support to the latest incarnation of their native development
Airplay Software Development Kit (SDK). http://www.airplaysdk.com

This first element of the partnership will offer significant benefits to
both application developers and Samsung mobile users alike. In the case of
developers, by adding Samsung Apps support this opens up opportunity on
Samsung platforms supported by Airplay. Developers can start with Airplay SDK
in advance of these phone launches so that applications that leverage their
unique capabilities hit the market at the same time as the devices.

With Airplay, these new platforms can be addressed by a single binary of
an application, dramatically improving the economics of multi-platform
development. Airplay will attract new developers to SamsungApps’ platforms,
offering more variety and creativity to the expanding SamsungApps portfolio
and, as a native platform, there are no compromises in performance so the
user experience is enhanced.

For consumers, the partnership will allow the rapid migration of the
world’s best applications to Samsung devices. This rich portfolio of
applications will create a more diverse and personal experience that will
engender a true bond with the Samsung handsets.

With Airplay SDK allowing developers to use a ‘One Push to Deploy’
approach across all platforms the economics of mobile application software
development begins to make sense.

“Samsung’s new mobile product line up is world class. Given the breadth
of choice that Samsung is offering to the market, it is imperative that the
needs of the developer are taken in to account.’ stated Alex Caccia CEO of
Ideaworks ‘By choosing Airplay, Samsung is enabling a single sales channel
through its SamsungApps program and a single development path across its
portfolio resulting in a better economic rationale for development of

About SamsungApps

SamsungApps is an on-device and PC-accessible application store dedicated
to Samsung smart-phone users.

Users of supported Samsung smart-phones can browse, search, download and
purchase a variety of applications in multiple categories, including games,
references, social networking, e-books and health-related tools.

Additionally, Samsung Smartphone users can take advantage of Kies
(pronounced “kids”), a free software download that allows users to browse,
search and purchase applications directly from their PC. Applications that
are downloaded using Kies will be installed onto the compatible device when
synced with the PC – providing instant backup of all application downloads.

Service availability may vary by service provider and country.

About Ideaworks Labs

Ideaworks Labs is a privately held technology company headquartered in
London. Founded in 1998 with a strong Oxford and Cambridge computer science
and electronic engineering pedigree, the company has an unparalleled track
record of creative innovation and technical leadership in the field of
cross-platform mobile applications. The Airplay platform is the result of
over 8 years of research and development into high-performance native
multimedia applications on mobile devices, and has powered ground-breaking
and award-winning titles such as Konami’s “Metal Gear Solid Mobile”, which
won “Best Game” and “Operators’ Choice” accolades at IMGA 2008.

More information can be found at: http://www.ideaworkslabs.com

SOURCE SamsungApps and Ideaworks Labs

Source: newswire

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