comScore Media Metrix Ranks Top 50 U.S. Web Properties for May 2010
RESTON, Va., June 15 /PRNewswire-FirstCall/ — comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top online properties for May 2010 based on data from the comScore Media Metrix service. Seasonal events in May including Mother’s Day and professional sports playoffs drove the dominant online trends during the month.
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“Between Mother’s Day, graduations, proms, and even weddings, May is often an eventful month for many Americans,” said Jeff Hackett, senior vice president of comScore Media Metrix. “Flowers, Gifts, and Greetings sites were popular this month, providing shoppers with an easy way to purchase gifts for every occasion. Sports fans also had their hands full, turning to sports sites throughout the month for updates on the NBA and NHL playoff series, in addition to regular season MLB games.”
Online Flower Shopping Sprouts in May
The Flowers/Gifts/Greetings category grew 23 percent to 36 million visitors in May, led by AmericanGreetings Property with 10.4 million visitors. ProFlowers.com ranked second in the category with 7.3 million visitors (up 168 percent) as Americans looked to buy bouquets for Mother’s Day. Gifts.com grabbed the #3 position with 5.8 million visitors (up 39 percent), followed by 1-800-Flowers.com, Inc. with 3.6 million (up 86 percent) and Hallmark with 2.8 million.
Sports Sites Feel the Heat During Playoffs
Loyal sports fans were kept on the edge of their seat in May during the NBA and NHL playoffs, resulting in a 20 percent jump in the Sports category during the month. Yahoo! Sites ranked #1 in the category with 35.9 million unique visitors, followed by ESPN with 25.4 million visitors. FOXSports.com on MSN ranked third with 23.5 million visitors, while CBS Sports and Fantasy Sports Ventures rounded out the top five, each with 15.3 million visitors.
Americans Get their Entertainment News Fix Online
Americans were hooked on Entertainment News sites during May as they browsed for the latest celebrity gossip. The category reached an all-time high of nearly 100 million visitors during the month, representing a gain of 20-percent versus April. omg! was the category leader with 23 million visitors. TMZ ranked second with 16.1 million visitors (up 8 percent), followed closely by People with 15.4 million visitors (up 6 percent). E! Online experienced a comparatively large increase of 26 percent to reach 8.4 million visitors in the #4 position, while Entertainment Weekly rounded out the top 5 with 8.3 million.
Top 50 Properties
Google Sites ranked as the #1 property in May with 179 million visitors, followed by Yahoo! Sites with 167 million visitors and Microsoft Sites with 160 million visitors. Facebook.com held the #4 position in May with an all-time high of 130 million visitors, while AOL LLC attracted 112 million unique visitors.
Top 50 Ad Focus Ranking
BrightRoll Video Network led the May Ad Focus ranking reaching 97 percent of Americans online. YuMe Video Network ranked second, reaching 96 percent of the population, followed by ScanScout Network with a 93-percent reach.
Table 1
-------
comScore Top 10 Gaining Properties by Percentage Change in
Unique Visitors* (U.S.)
----------------------------------------------------------
May 2010 vs. April 2010
-----------------------
Total U.S. - Home, Work and University Locations
------------------------------------------------
Source: comScore Media Metrix
-----------------------------
Total Unique Visitors (000)
---------------------------
Rank by
Unique
Apr-10 May-10 % Change Visitors
------ ------ -------- --------
Total Internet : Total
Audience 213,019 215,691 1 N/A
---------------------- ------- ------- --- ---
ProFlowers.com 2,714 7,284 168 223
-------------- ----- ----- --- ---
McDonald's 5,514 9,691 76 172
---------- ----- ----- --- ---
IMLive.com 6,046 9,717 61 170
---------- ----- ----- --- ---
Dailymotion.com 10,297 13,129 28 126
--------------- ------ ------ --- ---
Comcast Corporation 41,239 52,110 26 18
------------------- ------ ------ --- ---
Hollywood.com Network 7,185 8,828 23 189
--------------------- ----- ----- --- ---
TheFind 9,711 11,819 22 138
------- ----- ------ --- ---
Evite.com 5,468 6,621 21 250
--------- ----- ----- --- ---
Conduit.com 11,105 13,363 20 124
----------- ------ ------ --- ---
Buzzle.com 5,697 6,757 19 241
---------- ----- ----- --- ---
*Ranking based on the top 250 properties in May 2010. Excludes
entities whose growth was primarily due to implementation of
Media Metrix 360 unified digital audience measurement.
Table 2
-------
comScore Top 10 Gaining Site Categories by Percentage Change
in Unique Visitors (U.S.)
------------------------------------------------------------
May 2010 vs. April 2010
-----------------------
Total U.S. - Home, Work and University Locations
------------------------------------------------
Source: comScore Media Metrix
-----------------------------
Total Unique Visitors
(000)
----------------------
%
Apr-10 May-10 Change
------ ------ ------
Total Internet : Total Audience 213,019 215,691 1
------------------------------- ------- ------- ---
Retail - Flowers/Gifts/Greetings 29,381 36,096 23
-------------------------------- ------ ------ ---
Sports 117,016 140,554 20
------ ------- ------- ---
Entertainment - News 83,566 99,976 20
-------------------- ------ ------ ---
Incentives 19,164 21,908 14
---------- ------ ------ ---
Health - Pharmacy 5,088 5,734 13
----------------- ----- ----- ---
Online Gambling 11,549 12,943 12
--------------- ------ ------ ---
Photos 112,714 125,338 11
------ ------- ------- ---
Online Gaming 87,360 95,880 10
------------- ------ ------ ---
Coupons 28,923 31,580 9
------- ------ ------ ---
Travel - Car Rental 6,023 6,571 9
------------------- ----- ----- ---
Table 3
comScore Top 50 Properties (U.S.)
---------------------------------
May 2010
--------
Total U.S. - Home, Work and University
Locations
--------------------------------------
Unique Visitors (000)
---------------------
Source: comScore Media Metrix
-----------------------------
Unique Unique
Rank Property Visitors Rank Property Visitors
---- -------- --------- ---- -------- ---------
(000) (000)
---- ----
Total Internet :
Total Audience 215,691
----------------- -------
Federated Media
1 Google Sites 179,188 26 Publishing 35,957
--- ------------ ------- --- ---------------- ------
2 Yahoo! Sites 167,220 27 WordPress 35,770
--- ------------ ------- --- --------- ------
3 Microsoft Sites 160,061 28 Wal-Mart 35,530
--- --------------- ------- --- -------- ------
iVillage.com: The
4 Facebook.com 130,308 29 Womens Network 34,531
--- ------------ ------- --- ------------------ ------
5 AOL LLC 112,364 30 Break Media 33,798
--- ------- ------- --- ----------- ------
Superpages.com
6 Ask Network 91,939 31 Network 33,687
--- ----------- ------ --- --------------- ------
Fox Interactive
7 Media 88,072 32 YellowBook Network 33,070
--- ---------------- ------ --- ------------------ ------
8 Turner Network 86,086 33 Adobe Sites 32,733
--- -------------- ------ --- ----------- ------
Verizon
Communications
9 Glam Media 80,748 34 Corporation 31,302
--- ---------- ------ --- --------------- ------
AT&T Interactive
10 CBS Interactive 78,432 35 Sites 30,515
--- --------------- ------ --- ----------------- ------
Wikimedia Time Warner -
11 Foundation Sites 78,275 36 Excluding AOL 29,461
--- ----------------- ------ --- -------------- ------
12 Amazon Sites 77,973 37 Tribune Interactive 29,415
--- ------------ ------ --- ------------------- ------
New York Times
13 Digital 72,378 38 NBC Universal 29,318
--- --------------- ------ --- ------------- ------
Lycos Global Search
14 eBay 71,509 39 And Media 29,035
--- ---- ------ --- -------------------- ------
15 Apple Inc. 67,898 40 Expedia Inc 28,504
--- ---------- ------ --- ----------- ------
16 Viacom Digital 62,252 41 Weatherbug Property 27,565
--- -------------- ------ --- ------------------- ------
17 Demand Media 56,261 42 Gorilla Nation 27,509
--- ------------ ------ --- -------------- ------
Comcast
18 Corporation 52,110 43 Disney Online 26,857
--- ------------ ------ --- ------------- ------
19 craigslist, inc. 50,830 44 Target Corporation 26,639
--- ---------------- ------ --- ------------------ ------
20 VEVO 48,961 45 Photobucket.com LLC 26,492
--- ---- ------ --- ------------------- ------
21 Answers.com Sites 45,390 Everyday Health 26,484
--- ----------------- ------ --- --------------- ------
Weather Channel,
22 The 43,498 47 Warner Music 26,263
--- ----------------- ------ --- ------------ ------
NetShelter
23 Technology Media 38,280 48 WorldNow Sites 25,428
--- ----------------- ------ --- -------------- ------
24 Technorati Media 38,250 49 ESPN 25,359
--- ---------------- ------ --- ---- ------
The Washington Post
25 Gannett Sites 37,522 50 Company 24,495
--- ------------- ------ --- -------------------- ------
Table 4
comScore Ad Focus Ranking (U.S.)
May 2010
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Unique Visitors
Rank Property (000) % Reach
---- -------- ---------------- -------
Total Internet : Total Audience 215,691 100.0
------------------------------- ------- -----
BrightRoll Video Network -Potential
1 Reach 210,052 97.4
--- ------------------------------------ ------- ----
2 YuMe Video Network - Potential Reach 207,783 96.3
--- ------------------------------------ ------- ----
3 ScanScout Network - Potential Reach 201,456 93.4
--- ----------------------------------- ------- ----
4 Tremor Media - Potential Reach 197,698 91.7
--- ------------------------------ ------- ----
5 BBE - Potential Reach 192,745 89.4
--- --------------------- ------- ----
Advertising.com Video Network -
6 Potential Reach 188,232 87.3
--- -------------------------------- ------- ----
SpotXchange Video Ad Network -
7 Potential Reach 187,642 87.0
--- ------------------------------- ------- ----
8 Yahoo! Network** 186,893 86.6
--- ---------------- ------- ----
9 AOL Advertising** 186,489 86.5
--- ----------------- ------- ----
10 Google Ad Network** 183,594 85.1
--- ------------------- ------- ----
11 ValueClick Networks** 177,616 82.3
--- --------------------- ------- ----
Adconion Video Network -Potential
12 Reach 176,594 81.9
--- ---------------------------------- ------- ----
13 Google 171,450 79.5
--- ------ ------- ----
14 TidalTV - Potential Reach 167,926 77.9
--- ------------------------- ------- ----
15 Yahoo! Sites 167,220 77.5
--- ------------ ------- ----
16 Specific Media** 161,639 74.9
--- ---------------- ------- ----
17 24/7 Real Media** 161,100 74.7
--- ----------------- ------- ----
18 Microsoft Media Network US** 158,542 73.5
--- ---------------------------- ------- ----
19 AdBrite** 156,955 72.8
--- --------- ------- ----
Digital Broadcasting Group (DBG) -
20 Potential Reach 155,463 72.1
--- ----------------------------------- ------- ----
21 Turn, Inc** 154,467 71.6
--- ----------- ------- ----
22 FOX Audience Network** 152,007 70.5
--- ---------------------- ------- ----
23 Collective Network** 147,639 68.4
--- -------------------- ------- ----
24 Tribal Fusion** 147,626 68.4
--- --------------- ------- ----
25 Traffic Marketplace** 146,193 67.8
Total Unique
Rank Property Visitors (000) % Reach
---- -------- --------------- -------
26 Pulse 360** 143,391 66.5
--- ----------- ------- ----
27 Casale Media - MediaNet** 140,354 65.1
--- ------------------------- ------- ----
AudienceScience (formerly Revenue
28 Science)** 139,958 64.9
--- ---------------------------------- ------- ----
29 Adconion Media Group** 138,860 64.4
--- ---------------------- ------- ----
30 interCLICK** 138,421 64.2
--- ------------ ------- ----
31 Burst Media** 133,282 61.8
--- ------------- ------- ----
32 FACEBOOK.COM 130,308 60.4
--- ------------ ------- ----
33 ADSDAQ by ContextWeb** 129,212 59.9
--- ---------------------- ------- ----
34 MSN 117,783 54.6
--- --- ------- ----
35 NNN Total Newspapers: U.S. 117,655 54.5
--- -------------------------- ------- ----
36 YOUTUBE.COM* 112,760 52.3
--- ------------ ------- ----
37 AOL LLC 112,364 52.1
--- ------- ------- ----
38 AOL Media Network 112,316 52.1
--- ----------------- ------- ----
39 CPX Interactive** 111,568 51.7
--- ----------------- ------- ----
40 Break Media - Potential Reach 108,743 50.4
--- ----------------------------- ------- ----
41 Centro - Potential Reach 106,885 49.6
--- ------------------------ ------- ----
Viacom Digital Network -
42 Potential Reach 104,929 48.6
--- ------------------------- ------- ----
IB Local Network -Potential
43 Reach 103,914 48.2
--- --------------------------- ------- ----
44 Adify** 103,897 48.2
--- ------- ------- ----
45 Undertone Networks** 102,921 47.7
--- -------------------- ------- ----
46 ITN Digital - Potential Reach 102,559 47.5
--- ----------------------------- ------- ----
47 Cox Cross Media - Potential Reach 102,481 47.5
--- --------------------------------- ------- ----
48 Vibrant Media** 99,927 46.3
--- --------------- ------ ----
49 NCC Digital - Potential Reach 98,351 45.6
--- ----------------------------- ------ ----
50 Turner Network + Y! Partnership 95,004 44.0
Reach % denotes the percentage of the total Internet population that
viewed a particular entity at least once in May. For instance, Yahoo!
Sites was seen by 78 percent of the 216 million Internet users in May.
* Entity has assigned some portion of traffic to other syndicated
entities.
** Denotes an advertising network
comScore has resumed reporting of the Top 50 Properties and Top 50 Ad-Focus rankings due to the conclusion of the unified digital measurement transition period.
About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About comScore
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
SOURCE comScore, Inc.