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Yahoo! Joins Forces With Connexion By Boeing to Power In-Flight Search; Companies Enhance Internet Search Experience for Airline Passengers, Create New Advertising Channel for Businesses

Posted on: Wednesday, 27 July 2005, 09:00 CDT

Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet company, and Connexion by Boeing, a business unit of The Boeing Company (NYSE:BA), today announced they have entered into a multi-year, web and sponsored search distribution agreement. Under the terms of the agreement, Yahoo! will be the exclusive search engine on the Connexion by Boeing(SM) in-flight Internet service, providing airline passengers with the same highly relevant, comprehensive Yahoo! search results that they have come to rely on at home and at the office.

As a result of this agreement, passengers that connect to the Internet via Connexion by Boeing's service will be able to conveniently conduct searches via a Yahoo! search box located on the Connexion by Boeing air portal. In response to their queries, passengers will be served Yahoo's Web and sponsored search results via a co-branded search results page.

"We are pleased to be partnering with a market leader like Yahoo! in order to provide our customers with the highest quality in-flight Internet experience available today," explained David Friedman, vice president of marketing and direct sales, Connexion by Boeing. "We know our customers place a high value on being able to stay connected to the information and people that are important to them while on the go, and this agreement ensures that our customers can easily find what they are looking for -- even at 30,000 feet."

"We live in an age of connectivity where information should be easily accessible regardless of time, location or device," said Bill Demas, Senior Vice President, Partner Solutions, Yahoo! Search Marketing. "This agreement highlights just one of the many exciting opportunities Yahoo! and Connexion by Boeing are exploring together to not only provide users with a world-class Internet experience no matter where they are, but to also enable marketers to reach potential customers who are searching for their products and services online."

Connexion by Boeing provides real-time high-speed Internet and entertainment services to airline passengers in flight. Business and leisure travelers can use their laptops to send and receive e-mails, connect to corporate networks, watch live global television, or simply surf the web at speeds that are comparable to a modern home or office. Connexion by Boeing is currently offered on more than 100 routes daily worldwide and will begin offering its new Yahoo-powered services toward the end of this year.

About Yahoo!

Yahoo! Inc. is a leading global internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, California.

About Connexion by Boeing

Connexion by Boeing is, for the second year running, the recipient of the World Travel Award for World's Leading High-Speed In-flight Internet Services Provider. It was recently named one of the wireless companies to watch in 2005 by IDC wireless services analysts and is the recipient of the Network Magazine's Innovation Awards 2005 honor for "Product Breakthrough". Connexion by Boeing service is available today on flights offered by Lufthansa, SAS, Japan Airlines, ANA, Singapore Airlines and China Airlines. In addition, Austrian Airlines, Korean Air, El Al Israeli Airlines, Asiana and Etihad have announced their intent to install the Connexion by Boeing system on their long-range aircraft. Connexion by Boeing also offers a high-speed connectivity solution for the business aviation and maritime markets. For more information, please visit www.connexionbyboeing.com.

Source: Business Wire

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