Jordan Winery Donates Videography Services to Bloggers Conference
WALLA WALLA, Wash., June 21 /PRNewswire/ — Jordan Vineyard & Winery has donated the production services of its in-house videography team to document the third annual Wine Bloggers Conference here June 25-27 using high-definition video equipment. In addition to producing a documentary-style web video that chronicles the conference, Jordan’s videographers will also host WBC’s first Video Diary Room, a private space adjacent to conference ballrooms where the more than 300 attendees will have the opportunity to speak freely on camera about wine, blogging, conference speakers and discussions, travel woes or even aha! wine moments. No topic is off limits but YouTube Community Guidelines must be followed.
California’s first family-owned wine estate to create an in-house videography department that captures everyday life on the estate and publishes a high-definition video blog, Jordan Vineyard & Winery launched The Journey of Jordan vlog on February 1, 2010. Communications Director Lisa Mattson selects shoot locations, develops questions, conducts all interviews and operates the camera, while Communications Coordinator Laura Petersen assists with production and handles video editing. Both Mattson and Petersen will attend WBC and volunteer their videography services. Mattson, who developed an interest in video storytelling for wineries after discovering Gary Vaynerchuk of Wine Library TV on YouTube in 2006, has also been selected to speak on a WBC panel about vlogging, which will be held Saturday, June 26, and includes co-panelists Master Sommelier Andrea Robinson and Vintuba’s Christian Oggenfuss.
“We’re really excited to offer conference attendees a new creative outlet for expressing their enthusiasm and opinions about wine, blogging, the conference or any topics that inspire storytelling,” said Allan Wright, owner of Zephyr Adventures, which produces the annual Wine Bloggers Conference.
Video Diary Room sessions will be published on the Wine Bloggers Conference WineBloggersChannel on YouTube during and after the conference until all diary videos are posted. Additional information about Video Diary Room hours and locations will be provided to conference attendees at registration. The documentary video chronicling the conference will be completed in late summer and used to promote the 2011 event.
SOURCE Jordan Vineyard & Winery