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Toshiba Steps Into Touchscreen Tablet Market

June 21, 2010

Toshiba recently announced the launch of their dual-screened mini notebook PC that can be used as an e-book reader, stepping into a market quickly dominated by Apple’s iPad.

The new device will go on sale in Japan in late August and later in Europe, the U.S. and other markets.

Toshiba unveiled the Libretto W100 at a lavish event in Tokyo that also marked a quarter century since it launched the world’s first laptop in 1985. 

The company expects its PC division to break even in the year to March 2011.

Executives were keen to emphasize that the Libretto offers more than a passive “consumption” experience.

“Apple’s iPad is probably creating a new market in terms of consuming information, browsing and reading books,” Masahiko Fukakushi, president and CEO of Toshiba’s digital products and network unit, told reporters.

“But when it comes to creation or production … what we have been doing still has a lot of value. We want to continue to do both.”

Toshiba is the world’s fourth biggest notebook PC vendor after HP, Acer and Dell. 
According to industry tracker Gartner, industry-wide shipments of notebook computers jumped 43 percent in January-March quarter.

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