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Moe’s Video Contest Lets Fans Express Their Love for Queso

June 21, 2010

ATLANTA, June 21 /PRNewswire/ — Moe’s Southwest Grill is encouraging their fans to express themselves and their love for Moe’s hot, flavorful, melted white cheese sauce, by entering the I Love Queso Video Contest at www.ilovequeso.com.

Moe’s is accepting videos no longer than one minute in length and 50 MB in file size from today until August 1. A panel of Moe’s judges will consider originality, quality, humor and sincerity – yes, the genuine expression of love for Moe’s queso is part of the criteria – and will award one winner $1,000 and free Queso for a year and five finalists free Queso for a year.

“We created ilovequeso.com not only to host a video contest, but also to create a permanent home for one of our best-loved products,” says Joel Bulger, vice president of marketing for Moe’s. “The site is intended to live beyond this promotion and serve as a place for Queso fanatics to engage with the brand, express themselves, share content and hopefully, have some fun.”

Remember the obsessive, all-consuming, can’t-stop-doodling-his-name-on-everything-in-sight feeling of middle school love? The I Love Queso campaign was designed with that feeling in mind with the hopes of sparking nostalgia, a smile and some inspiration for the next great online video. For more information including the official rules, please visit www.ilovequeso.com.

About Moe‘s Southwest Grill

Moe’s Southwest Grill is a fast-casual concept featuring fresh southwest fare in a fun and engaging atmosphere with over 400 locations nationwide. At Moe’s, each meal is prepared right before your eyes and is accompanied by free chips and salsa, including the Homewrecker burrito, the Billy Barou nachos, and the Close Talker salad. Founded in 2000, Atlanta-based Moe’s Southwest Grill was named a Top Ten Growth Chain by Restaurant Hospitality in 2007 and is a Gold Award winner of the 2008 Consumer’s Choice in Chains Awards. Moe’s is owned by FOCUS Brands® Inc., the franchisor and operator of over 2,200 Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill® locations and Seattle’s Best Coffee® on certain military bases and in international markets. For more information, visit www.moes.com.

SOURCE Moe’s Southwest Grill


Source: newswire



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