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IDG World Expo Launches Real Time CRM Solutions; Industry Thought Leaders Barton Goldenberg of ISM and Tim Bajarin of Creative Strategies Co-Chair New Conference in Boston

Posted on: Wednesday, 27 July 2005, 12:00 CDT

IDG World Expo, the leading producer of world-class tradeshows, conferences and events for IT markets, today announced the launch of Real Time CRM Solutions(TM) (www.realtimecrmsolutions.com), scheduled to take place November 29-30, 2005 at the Colonnade Hotel in Boston.

Real Time CRM Solutions, the only conference designed to help businesses manage customer relationships in real time, will bring leading CRM and Real Time practitioners together with organizations to address next generation CRM software including hosted and Web services, wireless communications and mobile technology.

"Given today's more knowledgeable and less loyal customer base, particularly the 'www' generation, no organization can risk securing anything short of outstanding customer relationships. That means having up-to-the-minute customer knowledge and providing support from anywhere and at anytime," said Barton Goldenberg, president and founder, ISM Inc. (www.ismguide.com), author of "CRM Automation" and conference co-chair of Real Time CRM Solutions. "This new conference offers organizations a forum to share experiences and learn how to manage people, process and technologies related to real time CRM solutions."

Tim Bajarin, president, Creative Strategies (www.creativestrategies.com) and conference co-chair of Real Time CRM Solutions, said, "Now companies have the opportunity to revolutionize their customer relationships with real time CRM tools and applications. This is a result of Web services and hosted applications as well as wireless network expansion and businesses accepting the Web as their primary platform for engaging customers." Bajarin is a leading consultant on the use of technology in business and consumer markets and is one of the leading authorities on the impact of mobile and wireless technology for business and consumers.

The Real Time CRM Solutions conference will feature the following:

-- Track 1: Real Time CRM Master Plan will outline the six steps required for the successful implementation of a Real Time CRM initiative.

-- Track 2: Real Time CRM Technology will review in great detail existing and emerging Real Time CRM technologies.

-- Track 3: Real Time CRM Processes and People Issues will explore the softer side of Real Time CRM, including project implementation issues, to help organizations ensure their Real Time CRM initiative's long-term success.

-- Special One-Day Government CRM Summit will focus on the people, process and technology issues unique to four branches of the government (federal, local, intelligence community and military).

"We are excited to be launching this important new event," said David Korse, president and CEO of IDG World Expo. "With Barton Goldenberg and Tim Barajin's content leadership, Real Time CRM Solutions will provide thought leadership and expertise not found elsewhere."

For more information or to register for the event, please visit www.realtimecrmsolutions.com.

The Real Time CRM Solutions blog, with content provided by Barton Goldenberg and Tim Bajarin, will be live by August 29, 2005.

About Real Time CRM Solutions

Real Time CRM Solutions(TM) is the only industry conference "Driving the Future of Customer Relationship Management". It is designed to help businesses learn the competitive advantage of managing customer relationships in real-time. Real Time CRM Solutions brings organizations with CRM software solutions, hosted and Web services-based products, wireless communications and mobile technology together with business leaders to explain and explore the value that these next generation solutions bring to customer management. For more information or to register for the event, visit the Real Time CRM Solutions Web site at www.realtimecrmsolutions.com. For sponsorship opportunities, please contact Kevin Downey at 203.895.8243 or Kevin_downey@idg.com.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) produces technology-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading technology event management company, IDG World Expo leverages its experience and knowledge of technology-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo(R), LinuxWorld Conference & Expo(R), Bio--IT World Conference + Expo(R), Wireless Sensing Solutions(R), Syndicate(TM), GridWorld(TM), Real Time CRM Solutions(TM), RoboBusiness and RoboNexus. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.

About Barton Goldenberg and ISM Inc.

From founding a pioneering firm in 1985 - ISM Inc. - when the concept of CRM was taking form, to being one of the first inductees into the CRM Hall of Fame, Barton Goldenberg has always occupied a leading role in the CRM industry. ISM has become an industry leader by providing strategic advisor services to organizations planning and implementing Customer Relationship and Real Time Enterprise initiatives. ISM annually publishes The Guide to CRM Automation and selects the Top 15 CRM software awards for Enterprises and SMBs, based on testing in its Software Lab. Goldenberg, president of ISM, authors CRM Automation published by Prentice Hall and is a columnist for a number of publications including CRM Magazine. ISM private sector clients include AAA, ExxonMobil, IBM, Lucent, McGraw-Hill, Nike, Pepsico, Roche, United Way and Xerox; ISM's government clients include the Department of Defense, Farm Credit Canada, the UK Royal Mail, and the US Postal Service. Company information is available at www.ismguide.com.

About Tim Bajarin and Creative Strategies Inc.

Tim Bajarin is recognized as one of the leading industry consultants, analysts and futurists, covering the field of personal computers and consumer technology. Mr. Bajarin has been with Creative Strategies since 1981 and has served as a consultant to most of the leading hardware and software vendors in the industry including IBM, Apple, Xerox, Hewlett Packard/Compaq, Dell, AT&T, Microsoft, Polaroid, Lotus, Epson, Toshiba and numerous others. His articles and/or analyses have appeared in USA Today, Wall Street Journal, The New York Times, Time and Newsweek magazines, BusinessWeek and most of the leading business and trade publications. He has appeared as a business analyst commenting on the computer industry on all of the major television networks and was a frequent guest on PBS' The Computer Chronicles. Mr. Bajarin has been a columnist for US computer industry publications such as PC Week and Computer Reseller News and wrote for ABCNEWS.COM for two years and Mobile Computing for 10 years. His columns currently appear in Asia Computer Weekly, Personal Computer World (UK), and Microscope (UK) as well as Mobile Enterprise Magazine. His various columns and analyses are syndicated in over 30 countries. Company information is available at www.creativestrategies.com.

Source: Business Wire

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