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Bing Gets Entertainment Facelift

June 23, 2010

Microsoft is spotlighting music, films, games and television shows in order to help make its Bing search engine more entertaining.

The company added an array of features late Tuesday in order to make it easier for Bing users to find and play their favorite songs, movies, TV programs or online games.

“In this release of Bing one of the biggest investments we are making is in the area of entertainment,” Bing senior vice president Yusuf Mehdi said in a blog post.

“Bing is making a first step today to help make entertainment on the Web easy and fun, so you spend less time searching for entertainment and more time doing the stuff you love.”

Bing software was modified to improve results to entertainment-related searches and a page devoted to the content was launched as well.

Microsoft tapped into its games division to arrange for people to be able to play popular online games on Bing pages.

Bing users can search out song lyrics as well as get videos or concert tour dates of musicians and even sample tunes.

According to Mehdi, Bing offers new tools to get information about movies along with local restaurant, parking and other information “you need to get to the movie stress-free and have a great night out.”

Microsoft has also sweetened Bing up for television lovers.

“We’ve brought together a very comprehensive collection of full-length TV episodes and visually organized them so it’s easy to find what you are looking for and start watching,” Mehdi said.

“And if you are one of those people who watch TV on an actual TV, we’re pulling in guide information to help you easily find what’s on in your area from your service provider.”

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