Kudzu Gets More Personalized with Added Facebook Connect Functionality

June 24, 2010

ATLANTA, June 24 /PRNewswire/ — Homeowners who use Kudzu to find and refer their favorite service businesses for home and family will now get a more personalized experience when they sign in to Kudzu through Facebook.

“We see added personalization as a way to make a homeowner’s experience on Kudzu more relevant,” said Tom Bates, vice president and general manager of Kudzu. “A business review written by a friend or neighbor carries a certain level of trust. By connecting friends and neighbors to each other, Kudzu helps homeowners choose the right professional to get the job done right the first time.”

Users who use their Facebook login on Kudzu will now see a homepage that is tailored specifically to them, allowing easy access to their saved and recently viewed businesses, reviews they have written and reviews their Facebook friends have written.

Additionally, when a homeowner performs a search on Kudzu, they will see reviews written by their friends in that category and other neighbors in their area. If a user wants to get the opinions of more friends, they can click a link to invite them to sign in with Facebook and write reviews.

Kudzu has incorporated Facebook Connect since February, 2009 as a way to simplify the sign-in process, to allow users to easily alert their Facebook friends that they have just reviewed a business and to invite them to connect on Kudzu.

About Kudzu

Kudzu.com helps consumers choose the best service providers for their home and family and gives businesses the tools to drive “word of mouth” online. Launched in 2005, Kudzu.com currently features 12 million businesses, 4 million consumer ratings and reviews, and 27,500 active money-saving deals for homeowners in every major US city. Kudzu.com reviews and business profiles are distributed on more than 100 major TV, radio and newspaper websites, as well as Cox.net the home page for Cox High Speed Internet customers. Kudzu is owned and operated by Cox Search Inc., a subsidiary of Cox Enterprises, a leading communications, media and automotive services company. Cox’s businesses include Cox Communications, Manheim, AutoTrader.com and Cox Media Group. For more information, please visit www.Kudzu.com.


Source: newswire

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