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July 8, 2010

Sony Enters E-reader Price Wars With New Price Cut

Sony Inc has cut the price of its electronic book readers to keep up with strong competition from Amazon's Kindle and Barnes & Noble's Nook e-readers, which both recently have seen price cuts.

Sony cut the price on all three of its e-readers. On its website, the Daily Edition e-reader dropped from $349.99 to $299.99. The Touch Edition went from $249.99 to $169.99, and the Pocket Edition was lowered from $169.99 to $149.99.

Last week, Amazon cut the price on its most expensive version of the Kindle e-reader, the Kindle DX, to $379 from $489. A week before that, it had reduced the price of the cheaper model to $189, just hours after Barnes & Noble lowered its e-reader to $199.

The competitive pricing war comes as makers of e-readers foresee strong competition from Apple's iPad tablet computer, which can also function as an e-reader, which has a starting price of $499.

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