Sony Enters E-reader Price Wars With New Price Cut

July 8, 2010

Sony Inc has cut the price of its electronic book readers to keep up with strong competition from Amazon’s Kindle and Barnes & Noble’s Nook e-readers, which both recently have seen price cuts.

Sony cut the price on all three of its e-readers. On its website, the Daily Edition e-reader dropped from $349.99 to $299.99. The Touch Edition went from $249.99 to $169.99, and the Pocket Edition was lowered from $169.99 to $149.99.

Last week, Amazon cut the price on its most expensive version of the Kindle e-reader, the Kindle DX, to $379 from $489. A week before that, it had reduced the price of the cheaper model to $189, just hours after Barnes & Noble lowered its e-reader to $199.

The competitive pricing war comes as makers of e-readers foresee strong competition from Apple’s iPad tablet computer, which can also function as an e-reader, which has a starting price of $499.

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