July 8, 2010
Sony Enters E-reader Price Wars With New Price Cut
Sony Inc has cut the price of its electronic book readers to keep up with strong competition from Amazon's Kindle and Barnes & Noble's Nook e-readers, which both recently have seen price cuts.
Sony cut the price on all three of its e-readers. On its website, the Daily Edition e-reader dropped from $349.99 to $299.99. The Touch Edition went from $249.99 to $169.99, and the Pocket Edition was lowered from $169.99 to $149.99.
The competitive pricing war comes as makers of e-readers foresee strong competition from Apple's iPad tablet computer, which can also function as an e-reader, which has a starting price of $499.
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