Analyst Report Recognizes OpTier BTM as Best Transaction-Centric BSM Solution

July 20, 2010

NEW YORK, July 20 /PRNewswire/ — OpTier®, the leader in Business Transaction Management (BTM) for the enterprise, today announced that Enterprise Management Associates (EMA), a leading IT management research and consulting firm, has recognized OpTier BTM(TM) as the “best transaction-centric BSM” solution available in its July research report titled “EMA Radar(TM) For Business Service Management (BSM): Service Impact.” Alongside companies such as HP, IBM and CA, OpTier is one of only 15 “BSM elite” vendors selected for inclusion in this report.

In this research report, EMA Vice President Dennis Drogseth calls OpTier “the single most effective transaction monitoring solution” evaluated. Drogseth also goes on to describe OpTier as “one of the most powerful, well-focused, and cleanest” BSM solutions. The report further recognizes OpTier’s CoreFirst and Experience Manager products for their ability to complement other BSM solutions. OpTier’s commitment to integration with systems including CMDB/CMS is also noted in the report.

“OpTier was on our list of Rising Stars in software a couple of years ago, so it is no surprise that they are now a leader in BSM,” said Drogseth. “We named OpTier BTM a strong value in this report because it is the best solution for service-centric transaction monitoring on the market and because of the company’s commitment to integration. OpTier stands out for its combined capabilities in well-focused automation, relatively fast deployments, dynamic linkages to business outcomes, visibility into transaction layer interdependencies, and a culture focused on supporting its customers’ individualized requirements.”

With OpTier BTM, organizations can accurately and continuously monitor transaction response times for websites and other IT resources, and isolate and resolve issues more quickly. This improves the performance of corporate websites, helps to prevent service outages and ensures that changes in IT infrastructure do not adversely impact customers.

“As the space of BSM and APM were once dominated by a few large players, we’re pleased to see how application management expectations are changing and to once again be recognized by EMA,” said Israel Mazin, chairman and CEO of OpTier. “Transactions are the single best way to optimize how your applications and business services are performing, from the end user across the datacenter and into the cloud. This market needs to change to accommodate the increasing complexity of applications and we’re proud to lead the business-oriented IT initiative with BTM.”

About OpTier

Of the billions of business transactions conducted every second; more are assured by OpTier than by any other IT management software company.

OpTier’s Business Transaction Management solution (OpTier BTM(TM)) enables business application owners to take control over service performance and availability. OpTier BTM assures the quick and successful execution of all business transactions, by managing every step of every transaction. It delivers unparalleled visibility of all business transactions in order to eliminate outages, effectively manage change and improve end-user experience. OpTier, with a fast-growing list of Global 2000 customers, pioneered the concept that transactions are where IT and business meet.

For more information, visit www.optier.com.

“Active Context Tracking,” “Business Transaction Management,” CoreFirst, OpTier and the tagline “Putting first things first” are trademarks of OpTier Ltd.

    Lindsay Diamond                  Jennifer Barlow or Dana Carr
    OpTier                           Schwartz Communications, Inc.
    212-679-2700                     781-684-0770
    lindsay.diamond@optier.com       OpTier@schwartz-pr.com


Source: newswire

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