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STRATEGY ANALYTICS: Emerging Markets Drive 188 Million Mobile Phone Shipments Worldwide in Q2 2005; Mega-Vendors Nokia and Motorola Take Impressive 50 Percent Share

Posted on: Thursday, 28 July 2005, 12:00 CDT

According to the latest research from Strategy Analytics, global mobile phone shipments grew a striking 18 percent year-over-year, to 188 million units during Q2 2005 (April - June). Mega-vendors Nokia and Motorola outperformed in emerging markets, to grab an impressive, combined 50 percent share of total sales.

Chris Ambrosio, Director of Strategy Analytics' Wireless Device Strategies service, noted, "Strong growth in emerging mobile phone markets, such as South America and Africa, is driving demand for increasing numbers of entry-level devices, precisely the mass-market segments where Nokia and Motorola are among the strongest."

"The worldwide handset market is once again becoming concentrated in the hands of just a few major brands," said Neil Mawston, Associate Director of the Wireless Device Strategies (WDS) service at Strategy Analytics. "For example, Nokia and Motorola accounted for exactly half the global market in Q2 2005, leaving more than 60 other brands to fight for the remaining 50 percent."

Other findings from this Strategy Analytics Q2 2005 Global Handset Market Share Update include:

-- Samsung posted a below-average 7 percent annual growth rate,

and desperately needs both entry-tier products and mid-tier

style-refreshment, in order to respond to the intense

competitive challenge being thrown down by Nokia and Motorola;

-- Following 361 million handsets sold globally in the first half

of 2005, Strategy Analytics forecasts 775 million units for

the full-year 2005. Global Mobile Phone Shipments: Top 5 in Q2 2005 Global Shipments ( M ) Q2 '05 ------------------------------------------------------------ --------- Nokia 60.8 Motorola 33.9 Samsung 24.4 LG 12.1 Sony Ericsson 11.8 Others 45.4 ------------------------------------------------------------ --------- Total 188.4 ============================================================ ========= Global Share Q2 '05 ------------------------------------------------------------ --------- Nokia 32.3% Motorola 18.0% Samsung 13.0% LG 6.4% Sony Ericsson 6.3% Others 24.1% ------------------------------------------------------------ --------- Total 100.0% ============================================================ ========= Total Growth YoY 18.3%

About Strategy Analytics

Strategy Analytics, Inc., a global research and consulting firm, provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies. With worldwide headquarters in Newton, MA, and principal offices in England, France and Germany, Strategy Analytics focuses on market opportunities and challenges in the areas of Automotive Electronics, Broadband, Telematics, Wireless Strategies and Enabling Technologies. For more information, see www.strategyanalytics.com.

Source: Business Wire

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