Tiffen® Announces Software Update for Award Winning Photo fx v4

July 28, 2010

HAUPPAUGE, N.Y., July 28 /PRNewswire/ – The Tiffen Company, a Long Island based leading manufacturer and distributor of photographic accessories, announced an update to its award-winning Photo fx(TM) digital image effects software for Apple® iPhone® and iPod Touch® owners. Tiffen Photo fx v4 software is currently available as a free update for current Photo fx owners and is available from the Apple iTunes app store for only $2.99.

“We listened to what users asked for with our Tiffen Photo fx app and have responded with some fantastic new features to meet these requests,” said Hilary Araujo, Vice President at The Tiffen Company. The new update features Paint Filter which includes brushes such as: Color, Clone, Blur, as well as Black and White Mosaic, Red Eye, Repair, Scatter and Eraser. Also included in this award winning app are: Sharpen, and Auto Adjust. The new Question Mark icon, tells you how to use any filter. Tiffen has also renamed the Photo groups and Filter placement to match those of the Photo fx Ultra iPad app. New Photographic features include: Eye Light Filter, Color Compensating, Color Conversion and Light Balancing. “Photo fx v4 is the most comprehensive, feature rich photo app available for the iPhone and iPod Touch,” said Araujo. A new Search feature with Photo fx v4 allows users to quickly locate specific filters and presets by typing in the name of the filter or effect. Other features are: Paint Mask Enhancements include Opacity to the Brush, Size and Softness controls. Photo fx v4 software now allows users to email many of the enhanced images from photos taken or stored on their iPhones, saves the new images for display later without overwriting the original image, to email friends, family and business associates. For more information on other features included in the Photo fx v4 please visit www.tiffen.com/photofx_homepage.html.

“With the proliferation of digital cameras, sharing digital images has never been easier,” said Araujo. “Tiffen’s Photo fx visual workflow and easy to use tools allow everyone to create stunning images and visual effects.”

The Tiffen Company

Tiffen is a leading US manufacturer of glass filters and other fine products for digital, still, video, motion pictures and television. Tiffen products are used in almost every major movie and TV production around the world. Tiffen filters have earned Technical Achievement Awards and a Scientific and Engineering Award from the Academy of Motion Picture Arts and Sciences for their ColorCore(TM) Filter Lamination Process and Ultra Contrast Filter, plus a Prime Time Emmy® Award for filter engineering excellence. Tiffen also features the following lines: Davis & Sanford, Domke, Listec Video, Lowel, Saunders, Steadicam, Stroboframe and Zing Designs.

SOURCE The Tiffen Company

Source: newswire

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