Intertainment begins commercial rollout of Ad Taffy
Location aware technology instantly connects online consumers with advertisers
A highly engaging SaaS (Software as a Solution) platform, Ad Taffy can quickly and easily be adapted to run within existing advertising campaigns without requiring new or standalone creative. Ad Taffy can be monetized on a CPM (impression), CPC (click), CPA (action) or CPE (engagement) basis, maximizing efficiencies and budgets.
Current market solutions require consumers to click on ads and go through as many as 15 steps and spend up to 6 minutes to try and reach the desired live contact with the retailer or service provider.
Ad Taffy reduces the friction and frustration experienced by streamlining the engagement process between a consumer and advertiser, instantly providing a map location with the consumer’s current geo-location clearly identified, points of interest and an intuitive navigation process, allowing the consumer to quickly and automatically connect from the ad to the location by telephone via their online, mobile or landline. The automated telephony connection from the browser to online, mobile and land lines is provided by itiBiti, Intertainment’s proprietary communications technology platform.
“Ad Taffy represents a truly innovative way for brands to capitalize on the intent to purchase. Consumers no longer have to continuously click through ads to find information and connect to the vendor. Ad Taffy provides a fluid user engagement experience,” said
Ad Taffy is built using Microsoft’s Silverlight platform, Bing Maps and Intertainment’s propriety communications technology suite, itiBiti. Silverlight is a powerful development platform for creating rich media applications and business applications for the Web, desktop, and mobile devices.
About Ad Taffy: www.adtaffy.com
Ad Taffy is a SaaS (Software as a Solution) location-aware application for online advertising that works for any industry or business vertical by providing a seamless solution for greater consumer engagement.
Ad Taffy allows consumers to quickly and automatically connect from an online ad to the vendor by telephone via their online, mobile or landline. The telephony connection from the browser to online, mobile and land lines is provided by itiBiti, Intertainment’s proprietary communications technology platform.
About Intertainment Media Inc.: www.intertainmentmedia.com
Connecting people with brands, Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.
Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum Fine Commercial Printing Limited.
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SOURCE Intertainment Media Inc.