OpTier Launches First Educational Business Transaction Management Portal

August 9, 2010

NEW YORK, Aug. 9 /PRNewswire/ — OpTier®, the leader in Business Transaction Management (BTM) for the enterprise, today announced the launch of a comprehensive educational portal to address the increasing demand for information on BTM in the IT management industry. The BTM Industry Portal provides an in-depth overview of BTM, performance management software designed to track the flow of business transactions across IT infrastructure, enabling rapid detection and correction of unexpected changes or problems in both business and technical conditions. The portal distinguishes Business Transaction Management from similar technology categories such as application performance management or business service management (BSM), and describes, through use-case examples, the benefits of BTM deployments for organizations in banking, insurance and telecommunications.

Visitors to the portal can expect to find:

  • BTM Overview - A section dedicated to all things BTM in the enterprise, the evolution of the technology and the importance of managing the end-user’s experience.
  • Use Cases - Examples from a variety of industries (banking, insurance, telecommunications) that are utilizing the power of BTM.
  • News & Articles - Recent BTM industry coverage in the media.
  • Analysts – An extensive overview and summary of industry analysis from firms including Forrester, Gartner and IDC who cover the BTM market with links to recent research and relevant reports.

“Today’s dynamic data centers and complex application environments can make it difficult to troubleshoot transaction performance problems. This can lead to lost sales, dissatisfied customers and IT losing credibility with vital business stakeholders,” said Mary Johnston Turner, IDC research director for Enterprise Systems Management. “With the introduction of the BTM Industry Portal, OpTier has gathered together a range of technical and business information that will help enterprise decision-makers learn about business transaction management and how it can be used to improve the performance of their IT infrastructure.”

“OpTier was the first company to offer BTM and we are dedicated to educating the IT management industry on the value and increasing need for this technology,” said Russell Rothstein, vice president, product marketing, OpTier. “The goal of the BTM Industry Portal is to create an environment for interested parties to become better educated, ask questions and ultimately join in the conversation.”

The BTM Industry Portal can be found at: www.businesstransactionmanagement.com.

About OpTier

Of the billions of business transactions conducted every second, more are assured by OpTier than by any other IT management software company.

OpTier’s Business Transaction Management solution (OpTier BTM(TM)) enables business application owners to take control over service performance and availability. OpTier BTM assures the quick and successful execution of all business transactions, by managing every step of every transaction. It delivers unparalleled visibility of all business transactions in order to eliminate outages, effectively manage change and improve end-user experience. OpTier, with a fast-growing list of Global 2000 customers, pioneered the concept that transactions are where IT and business meet.

    Lindsay Diamond                        Jennifer Barlow or Dana Carr
    OpTier                                 Schwartz Communications, Inc.
    212-679-2700                           781-684-0770
    lindsay.diamond@optier.com             OpTier@schwartz-pr.com


Source: newswire

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