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QUE E-Reader Shelved By Plastic Logic

August 12, 2010

Electronics company Plastic Logic announced Wednesday that it is canceling plans to release its QUE electronic reader that was to give business travelers a “paperless briefcase.”

The California-based company proudly displayed the slim, flexible e-reader at a major Consumer Electronics Show (CES) in Las Vegas earlier this year, but now says the market has turned sour.

“This was a hard decision, but is the best one for our company, our investors and our customers,” wrote Richard Archuleta, chief executive for Plastic Logic. “We recognize the market has dramatically changed, and with the product delays we have experienced, it no longer makes sense for us to move forward with our first generation electronic reading product.”

Plastic Logic had boasted QUE would have been an electronic document tool that went beyond what other electronic readers have to offer.

Archuleta described QUE as “an electronic piece of paper” that would launch an age of “the paperless briefcase.”

Plastic Logic introduced a ProReader at CES that had 4 gigabytes of memory, capable of storing as many as 35,000 documents, for a price of 649 dollars. It also unveiled an eight gigabyte model for 799 dollars.

Both models could download reading content wirelessly, while the high-end model also connected to the Internet using AT&T’s mobile telephone network.

The QUE devices were planned to begin being shipped in April.

“We plan to take the necessary time needed to re-enter the market as we refocus, redesign and retool for our next generation ProReader product,” Archuleta told AFP.

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