Invatron and SignalDemand Form Strategic Global Alliance

August 23, 2010

TORONTO and SAN FRANCISCO, Aug. 23 /PRNewswire/ — Invatron and SignalDemand today announced they have formed a strategic global alliance. Through this alliance they will deliver the first promotion and purchasing optimization software solution that meets the unique needs of grocery retailers’ fresh divisions.

SignalDemand and Invatron will transform the way grocery retailers make critical decisions on product and promotional mix, price and supply through their predictive analytics and optimization software. This strategic alliance combines Invatron’s retail demand forecasting engine, lift models, product transformation logic and its extensive grocery retail experience with SignalDemand’s extensive price forecasting and optimization expertise, and patented mathematical models. The partnership will provide the global grocery retail industry a set of capabilities that support better collaboration across the value chain, enabling retailers to better manage volatile market prices while optimizing promotional plans and the ordering process.

“This partnership will provide the best-in-class software, sophisticated mathematical models, and deep industry expertise required to increase collaboration across the food value chain and optimize performance of the highly perishable, high value fresh divisions,” said Mike Neal, CEO and founder of SignalDemand. “Our combined solution will deliver significant positive impact to our customers’ bottom lines.”

“This alliance enables us to leverage our success with demand forecasting in fresh grocery retail operations to help retail grocers optimize the supply chain beyond the store,” said Joe Smirlies, CTO of Invatron Systems Corporation. “Invatron and SignalDemand can now address the critical challenge impacting so many of today’s retail businesses.”

About SignalDemand

SignalDemand provides predictive analytics and optimization for commodity based value chains. Through on-demand software and services, SignalDemand delivers real-time recommendations to help make complex price, supply and purchasing decisions across products, customers, channels and suppliers. Using patented, comprehensive mathematical models to process thousands of variables, SignalDemand enables better day-to-day decision-making and increased profit margins.

SignalDemand’s recognition includes being named a Rising Star in Deloitte’s Technology Fast 50 for Silicon Valley. The company was also chosen as a “Cool Vendor” in the Gartner’s “Cool Vendors in Manufacturing” Report and was the only on-demand pricing company recognized by JMP Securities’ “Hot 100″ list of private companies. Companies such as Teys Brothers, Sobeys, Sysco, ConAgra Mills, Kepak Group, Wal-Mart, Cargill, BJs, Lopez Foods, Farmland Foods, Hormel, National Frozen Foods and Ventura Foods rely on SignalDemand for immediate and ongoing improvement of financial performance. For more information, please visit: www.signaldemand.com.

About Invatron

In business since 1988, Invatron offers software solutions to help retailers gain valuable insight into their fresh food operations, by providing centralized control of all product information and gathering critical in-store data on fresh food ordering and production trends. The software includes demand forecasting to optimize inventory, production planning and ordering of fresh food items, as well as centralized scale management. Invatron customers include Safeway, Kroger, AHOLD, A&P, Giant-Eagle, Wegmans, H-E-B Grocery Co., Sobeys, Whole Foods and Loblaws. For more information, please visit: www.invatron.com.

SOURCE SignalDemand

Source: newswire

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