MCTEL and one2many Team up to Offer Breakthrough Cell Broadcast Solution

September 13, 2010

DEVENTER, The Netherlands and MONACO, September 13, 2010 /PRNewswire/ –

– Cell Broadcast Messages Enabled on all Handsets Including 3G Mobile

MCTEL, the messaging and device management expert, and one2many, the
world’s leading cell broadcast company, announced they have formed a
partnership to provide the latest generation of Cell Broadcast solutions,
able to broadcast messages to all devices irrespective of whether they are
set to display CB messages.

Cell broadcast (CB) technology offers a non-intrusive, real-time service
of distributing text messages and binary content to mobile handsets, specific
to their current location. CB is capable of broadcasting one single message
to reach all mobile handsets in an area as small as one radio cell and as big
as an entire country. Sending a message to millions of handsets takes a
matter of seconds.

Traditionally Cell Broadcast messages are received by handsets which have
CB activated and configured correctly. As configuration settings need to be
performed on the handset rather than the SIM, manual intervention is
required. For mobile users, manual configuration may not be intuitive acting
as a barrier to activation. MCTEL’s device & SIM management expertise
provides an altogether more rewarding user experience and increases the
penetration of the service overcoming this barrier.

Based on an in-depth knowledge of mobile handset behaviour, the MCTEL
solution identifies handsets with the CB capability not activated as well as
handsets that do not support CB messages. In the first case, MCTEL SIM OTA
remotely manages the SIM card to activate the appropriate parameter, even on
3G mobile handsets that represent a growing part of today’s mobile fleet. In
the second case, the CB message is replaced by a SMS that is sent to the
handsets that do not support CB messages. As a result, one2many Cell
Broadcast Centre combined with MCTEL SIM management solution significantly
increases the coverage rate of cell broadcast campaigns.

“By adding our device & SIM management to one2many’s cell broadcast
technology, we entered a new phase of development for CB.” explains Dr Daniel
, MCTEL CEO. “The solution enables operator settings control and ease
of configuration. In addition we are now able to deliver CB campaigns to all
the handsets attached to one or more cells on the network and even to those
that do not support CB! This major improvement underlies further developments
of cell broadcast services and the monetization of these services.”

With immediate and widespread message broadcasting, CB technology is
especially sought after for time-sensitive location-based services.
Governments increasingly use CB for emergency alerts, whether they are
related to natural hazards or security threats. In such cases, it is a vital
necessity to instantly reach all mobile users located in a given area. For
mobile operators, CB represents a unique opportunity to locally optimize the
capacity utilization rate and to launch new revenue-generating services.

Enabling Cell Broadcast is key to the success of solutions such as Public
Warning and Dynamic Billing. Collectively, One2Many and MCTEL are addressing
the needs of solution providers and customers in this area and building on
this expertise to provide more interactive services by cross-pollinating
different message domains like Cell Broadcast and SMS, or USSD.

Maarten Mes, Managing Director of one2many comments: “We are excited that
MCTEL has joined one2many’s Technology Partnership program. This program
fosters and supports bilateral research projects which have the potential for
commercialization of CB services. MCTEL has addressed and found a solution
for cell broadcast device & SIM management, supporting operators to maximise
revenue from cell Broadcast commercial services”

The commercialization of MCTEL’s Cell Broadcast Versatile Delivery will
be jointly done by both companies. Several mobile operators are already
interested in testing the solution on their network and perceive high revenue
potential in this technology.


Founded in 1992 by Dr Daniel Mavrakis, MCTEL is a private company owned
by its managers with a minority share of the Principality of Monaco.

Combining carrier grade software with fully scalable platforms, MCTEL
offers advanced solutions in:

    - Advanced messaging: SMS Center, SMS Firewall, USSD Gateway,
      Cell Broadcast Versatile Delivery
    - Mobile Device management: Device Management Center, SIM OTA,
      ADD, EIR, Marketing Analysis
    - Value Added Services: Service Delivery Platform and
      applications for VAS
    - Roaming: Roaming Steering, Welcome to Roamers & Bon Voyage,
      Inbound Roamers Retention

MCTEL has built-up a reputation and an unparalleled know-how in the
fields of mobile services and value added services for mobile operators.
MCTEL also operates its own International Aggregation Center with its own SMS
Hub, SMS Centers, USSD Gateways, Content Delivery Gateway and VAS
Connectivity Platform connected to the SS7 international signaling backbone.

With its offices in Monaco, France, Dubai and Singapore, MCTEL counts
customers in over thirty countries worldwide. MCTEL is a member of OMA and


About one2many

one2many established in 2007, is a management buyout of Acision’s
(formerly LogicaCMG Telecom Products) cell broadcast product unit, building
on over a decade of experience in Cell Broadcast. With the spin-off one2many
instantly became the world’s market leader in cell broadcast with experience
in excess of 80 installations, at 50 customers in more than 30 countries on
all continents

one2many has close relationships with all network infrastructure
companies, major SIM vendors, leading handset manufacturers and industry
standard organisations, and has a unique combination of both theoretical
background and practical field trial experience in CB public warning and
Dynamic Discount. This has resulted in the most mature cell broadcast product
in the market with its initial release development starting in 1996, and
today has the most extensive BSC and RNC driver library in the market.

one2many has its headquarters in The Netherlands, Europe. Employees of
one2many are currently based in offices in the Netherlands, Dubai UAE, Serbia
and Toronto

one2many is an active member of standardisation committees such as ETSI,
ATIS, 3GPP, TIA, and the Cell Broadcast Forum and CHORIST (EU project).

For more information visit http://www.one2many.eu

SOURCE one2many

Source: newswire

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