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Artesia Technologies Teams With Alphawest to Meet Growing Global Demand for Digital Asset Management Technology

Posted on: Monday, 17 November 2003, 06:00 CST

ROCKVILLE, MD, and SYDNEY, AUSTRALIA -- (MARKET WIRE) -- 11/17/2003 -- Artesia Technologies, the leading provider of enterprise digital asset management (DAM) solutions, today announced that Alphawest, a leading IT services provider, will distribute Artesia's software solutions in the Australian and Asian markets. By taking advantage of Alphawest's direct sales resources and highly trained implementation capabilities, Artesia's award-winning TEAMS digital asset management solution will be readily available throughout this rapidly growing market in order to further reinforce Artesia's global market leadership. Founded in 1986 and employing more than 400 IT professionals, Alphawest's offices spanning the Australian continent and in Singapore support the 'end-to-end' IT needs of Government, corporate, educational and institutional enterprises.

"With our industry-leading TEAMS solution having established itself as a critical component for many of the world's leading enterprises, now is the right time to bring this technology directly to the Australian and Southeast Asian markets," said Michael Barros, vice president of business development for Artesia Technologies, "We are delighted to team with Alphawest and firmly believe that our customers will benefit greatly from their leadership in the Information Management field. In addition, we're also confident that their proven success in representing and supporting US-based software companies will allow us to quickly gain significant share within these important markets."

Alphawest joins many of the world's most prominent IT consulting organizations as a certified member of the Artesia Alliance Network, which also encompasses many of the industry's leading technology providers as well. Working through the Artesia Alliance Network, users can easily develop a highly integrated, best-of-breed infrastructure for the end-to-end management of their digital assets while also securing access to a number of complementary services, such as business case analysis, implementation, and end-user training, that are designed to help them fully leverage the value of their digital assets. Through its partnership with Alphawest, Artesia is now able to extend its distribution capabilities beyond the North American and European markets covered by its direct sales teams and into the Australian and Southeast Asian regions being supported by this highly respected and recognized partner.

For Alphawest, Artesia's digital asset management solution is a natural fit on multiple levels. Strategically, digital asset management extends Alphawest's Information Management Practice, which already focuses on areas such as portals; records, document and content management; workflow and automation; and business intelligence. In addition, the Alphawest team combines deep, domain knowledge of rich media workflows spanning numerous industries with the technical skills needed to successfully implement enterprise solutions.

"The Australian market is ripe with M&E, broadcast, publishing, corporate marketing, public sector, and education opportunities that can benefit from state-of-the-art digital asset management technology," said Steve McNally, National General Manager Sales and Partner Relationships, Alphawest. "Consistent with our strategy of aligning ourselves with industry-leaders, our new alliance with Artesia will allow us to leverage the unmatched domain expertise of our Information Management practice in helping our clients realize greater returns from their digital assets."

"Sun's Digital Asset Management Reference Architecture, developed in conjunction with Artesia Technologies, can help broadcast networks, television stations and other media intensive organizations more cost effectively create, distribute and manage their digital assets," said Bruce Lyon, group manager of Global Media and Entertainment at Sun Microsystems, Inc. "Through Artesia's alliance with Alphawest, customers in Australia and Southeast Asia will now have access to the same technology that has already helped organizations in North America and Europe better manage their digital assets."

About Artesia Technologies

Artesia Technologies® is the leader in enterprise Digital Asset Management (DAM) solutions. We provide a full range of media management products and services that help information-intensive firms manage their digital assets -- reducing costs, safeguarding copyrights and developing new revenue streams by re-expressing and reusing existing content. TEAMS, our award-winning and proven solution, is unique in its ability to offer singular management of all rich media throughout the enterprise via an intuitive, Web-based front-end accessing an enterprise-class back-end. It's simple enough for anyone to use and powerful enough to meet the growing needs of world-class organizations

Artesia's blue ribbon customers include thought leaders as impressive and diverse as AOL Time Warner, WGBH Public Broadcasting, Simon and Schuster, Herman Miller, HBO, Discovery Communications, DreamWorks and many more. Artesia is a recipient of numerous awards including the 2001 Product of the Year Award from Transform Magazine, the prestigious Crossroads A-List Award for two consecutive years, and was recently recognized for the second time by the Seybold Report on Internet Publishing with the editor's semi-annual "Hot Pick" award. For additional information on Artesia Technologies, please visit our web site at www.artesia.com.

About Alphawest

Alphawest is an Australian owned, IT Services business, operating across the Australasian region, focusing on three key sectors of the IT Services market: Information Management, Infrastructure Solutions and Business Continuity.

Alphawest employs over 350 staff, plus 70 contractors in offices located in Brisbane, Sydney, Canberra, Melbourne, Hobart, Adelaide, Perth, Bunbury and Singapore. Alphawest provides systems integration solutions to business, government and education organisations. Alphawest excels in aligning IT systems with a company's business goals for the creation of genuine business value and enjoys strong partnerships with leading organisations in Australasia. www.alphawest.com.au

Artesia Technologies and TEAMS are trademarks and/or registered of Artesia Technologies. All other names are the properties of their respective trademark holders.

Sun, Sun Microsystems and the Sun logo are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.

Contact: John Conley Ogilvy Public Relations Worldwide (202) 452-9524 John.Conley@OgilvyPR.com

Julie Mandell Artesia Technologies 301-548-4089 Julie.Mandell@artesia.com

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