Consumers Happy With Computers, Apple Owners Happiest
A new survey says that consumers who have Apple computers are the most pleased with their computers.
The American Customer Satisfaction Index’s (ASCI) score for personal computers totaled 78 out of 100 for the past 12 months. That is three points higher than the previous year’s score and higher than any other year but the baseline 1994 score.
Apple Inc. scored the highest for the seventh straight year, earning 86 out of 100 points. That is two points higher than last year and is Apple’s highest score so far.
Apple also recently sold 3.5 million Mac computers, a 33 percent increase from a year earlier.
Windows-based PCs also saw an increase in scores. ASCI gave partial credit to Windows 7 for the increase, which is Microsoft Corp.’s latest operating software. Windows 7 replaced Windows Vista.
Dell Inc. scored 77 points, which was up two points from the previous year, while Hewlett-Packard Co. managed to match that with 77 points as well. Compaq-brand computers scored 74 points, which is the same score as last year.
Sony Corp. and Toshiba Corp. scored 77 points in a smaller computer category, rising three points from the previous year.
Electronics like TV sets and DVD and Blu-ray players scored 85 points overall, which is two points higher than last year and the highest score of the survey so far.
The University of Michigan created the survey, but ASCI LLC now runs it, which is a private company.
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