REDKNEE ADVISES ON TIERED PRICING AT TELESTRATEGIES BILLING OUTPUT EVENT

REDKNEE HIGHLIGHTS THE CASE FOR ABANDONING UNLIMITED FOR TIERED PRICING

TORONTO, Sept. 22 /PRNewswire-FirstCall/ – Redknee (TSX:RKN), a leading provider of business-critical billing and charging software and solutions for communications service providers, is pleased to announce that it will be discussing the case to replace all-you-can-eat pricing plans with tiered plans at Telestrategies’ Billing Output 2010 (http://www.telestrategies.com/eCARE/index.htm), held in Miami, Florida from 22-23 September 2010.

At the event, Redknee’s Director of Global Marketing, Humera Malik, will address an audience of service providers and industry colleagues in a discussion entitled “Improving customer experience is vital to capitalizing on the data traffic deluge”. In this presentation, Malik will explain why tiered pricing will improve data revenues as well as enable operators to deliver a superior customer experience as data revenues continue trail under the flat rate business model. She will also stress the need for operators to empower their customers to take control of their own service experience through self-care tools.

Humera Malik, Redknee’s Director of Global Marketing commented:

“While mobile operators are currently focused on dealing with the network and revenue problems associated with a data-hungry subscriber base, we cannot overlook the incredible opportunity that it gives operators to fundamentally improve the customer relationship. Self-care tools, delivered through real-time rating and charging platforms, are fundamental in addressing this need. With the right tools in place, operators can empower customers to make informed decisions about account upgrades and lower the risk of bill shock, which will result in increased trust and customer loyalty.”

‘Improving customer experience is vital to capitalizing on the data traffic deluge’ is being held on 23 September at 11.30am.

About Redknee:

Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee’s award-winning solutions enable operators to monetize the value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee’s revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 90 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc. (TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit www.redknee.com.

SOURCE Redknee Solutions Inc.