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Dell Unveils New Open System Software

September 30, 2010

Dell is unveiling new software in order to make a pitch for an open system that is different than what some of its rivals are doing.

Dell’s new Virtual Integrated System offers business customers software that is able to manage servers, storage and networking from other vendors.

The company said that its new software, which was announced on Wednesday, would allow customers to fuse older and newer technologies, extending the life of older hardware as companies use newer technology.

IT management is not a traditional business venture for Dell, but the company hopes to increase its presence in the competitive data center for business.

Dell’s approach is different than other companies like Oracle Corp. took, which is pushing single-vendor options.

Last week, Oracle unveiled Exalogic, which is a new hardware and software product that combines server, storage and networking.

Dell said that it hopes to set itself apart from Oracle and companies like it by enabling choice and flexibility.

“They tend to enable their own proprietary technologies in their own proprietary clouds. We are taking a very different approach,” Steve Schuckenbrock, who runs Dell’s large enterprise business, told Reuters.

Schuckenbrock said Dell’s new software announcement was not one of the bigger product launches of the year, but was one of its most important in a strategic sense.

Personal computer sales are a majority of Dell’s revenue base, and the company has been trying to diversify its business by boosting sales of higher-margin products like software.

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