October 4, 2010

MIPCOM To Focus On Smartphones, TV And Social Media

TV executives from all around the world are expected to meet in the French Riviera to brainstorm and check out some of the hottest new programs at the annual MIPCOM audiovisual entertainment show that kicks off Monday.

The four-day event will focus on fast-growing digital platforms such as social networks and smartphone-connected digital TV in an effort to re-define the entertainment experience.

"The business model for the web has not yet emerged even while the business model on TV is shifting dramatically," Gary Carter, chief operating officer at international production company FremantleMedia told AFP.

"The two big areas of exploration for FremantleMedia in the last 12 months have been the use of our brands in social games and on social networks," Carter added.

Carter said that games such as FarmVille and Bejeweled, which are available as apps on Facebook and the Apple iPhone, are quickly spreading through the entertainment industry.

Digital technology is expected to steadily increase its impact throughout all areas of entertainment and media.

In 2010, nearly 6 billion apps are predicted to be downloaded, up from 2.4 billion in 2009. This surge could equal more than 11 billion dollars in revenue by 2014 in the United States alone.

With advertising revenues increasingly making their way to the Internet, large numbers of Internet-based companies are expected to attend the MIPCOM event, including Microsoft, YouTube and Facebook.

Television also remains as popular as ever, via cable and satellite or through the Internet.

"Over a five-year period television, globally, will continue to hold its share of global advertising," said Marcel Fenez from influential market watchers PricewaterhouseCoopers.

While 2009 was a record setting year in terms of worldwide viewing time, 2010 looks to be even better, according to media specialist Eurodata TV Worldwide.

"In 2010 the worldwide consumption of television continued to grow strongly, mostly due to the many sports events that year, but also because of the cross-fertilization between TV and the Internet," noted Eurodata TV Worldwide vice president, Jacques Braun.

This year's event will be even more special as a host of A-list TV stars and entertainment industry execs are due to make appearances as the industry bounces back after a tough few years.

Stars set to be in attendance include Robert Redford, honoring the first anniversary of the launch of the Sundance Channel in Europe, plus Jon Hamm, Elisabeth Moss and John Slattery from the Emmy award winning series "Mad Men," as well as the cast of the new series, The Walking Dead.


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