October 4, 2010

NORTHFIELD, Ill., Oct. 4 /PRNewswire/ — Hey moms, looking for a good chuckle to start off the week? Need a laughter-noon break before your duties as carpooling diva begin? Beginning today, log onto YouGottaLOL.com every Monday morning to catch a new episode of “You Gotta LOL,” a hilarious new online video series brought to you by Kraft Foods and featuring comedian Anita Renfroe.

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From her side-splitting “you might be a mom if…” theories to her clever observations on clothing sizes and where forks and knives should be placed, Anita’s “snack-sized” videos will have you doubled over with laughter as she riffs on life, love and the joy of eating in a hysterically family-friendly way.

“If you’re like me on Monday mornings, your ‘Adult-titude’ really comes out,” says Anita Renfroe. “I’m excited to give moms a little break from their daily lives – and a pick-me-up for the week ahead!”

A stay-at-mom turned actress/comedian/author, Anita has established a huge fan base of women with her honest, relatable and “estrogen-flavored” sense of humor she projects in her comedy concert tour, DVD, book, and her YouTube channel. From “Momisms” (a hysterical list of everything that a mother would typically say to her children in the course of a day set to the tune of the William Tell Overture) to her sold-out tour, Anita turns motherhood, marriage and life’s daily ups and downs into comedy with her patented brand of offbeat sass.

“We’re thrilled to work with Anita,” explains Julie Fleischer, Director, Consumer Relationship Marketing Strategy & Integration, at Kraft Foods. “As people continue to struggle through economic times, we really wanted to offer them weekly light-hearted breaks and Anita’s real life humor is just perfect for that.”

The “You Gotta LOL” video series was produced and directed by Meredith Integrated Marketing, a division of Meredith Corporation, publisher of Better Homes and Gardens, Parents, More and Family Circle, among others.

Don’t wait any longer… Visit YouGottaLOL.com today to watch the first episode!

About Kraft Foods

Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world’s second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

- make today delicious -

SOURCE Kraft Foods

Source: newswire

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