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2010 a Year of Rapid Growth for Nokia Developers in Africa

October 4, 2010

ESPOO, Finland, October 4, 2010 /PRNewswire-FirstCall/ — Nokia (NYSE:
NOK) today reported a sharp rise in downloads from Ovi Store across Africa
thanks to the growing number of African developers creating apps, as well as
the introduction of operator billing in several markets across the continent.

Data show an increase in Ovi Store usage by consumers and developers
across Africa. Since July 1, key findings include:

    - Ovi Store downloads by consumers in Africa have grown by 50 percent
    - Developer registrations with Forum Nokia are up more than 60 percent
    - Ovi Store active users have grown by more than 20 percent
    - In South Africa, purchases from Ovi Store have grown 438 percent since
      operator billing was rolled out in June - Mobile payment, instant
      messaging and health-related apps have been especially popular with
      people across Africa

Purnima Kochikar, head of Nokia’s developer activities around the world,
said: “There are more apps in the Ovi Store every day and more people
downloading them. Simply put, that means more money for developers. And it is
not just about the quantity of apps, but the quality we are seeing from
African developers that is incredibly encouraging.”

This new data follows a strong showing by companies from Africa in
Calling All Innovators, a global developer contest Nokia holds annually.
AppCRAFT (South Africa), IRWAA and LLC (Egypt) climbed to the top spots in
the life improvement category of this year’s contest. Also, Virtual City
(Kenya) received USD 1 million in funding as the winner of the Growth Economy
Venture Challenge. Virtual City’s mobile distributor solution, which supports
small and micro enterprises in emerging markets, was chosen by a panel of
judges as the app most likely to improve the lives of people in the
developing world.

African developers are taking different approaches in showcasing their
innovation. South African developers are bringing their apps to the market in
multiple languages, while in Northern Africa developers are especially
targeting Arabic-speaking markets worldwide. At the same time, East Africa is
becoming a center of entrepreneurial growth, with consumers pioneering the
use of mobile payment systems like M-PESA, Zap, Yu-Cash powered by Obopay,
MTN Money and Orange Money, which together have an estimated 12million
subscribers.

To support the efforts of developers across Africa, Nokia plans to host
boot camps covering Java, Web Runtime and Qt across the region. In addition,
networking and training events will be held in several cities, including
Cairo, Johannesburg, Lagos and Nairobi. For a full list of Nokia’s developer
events visit forum.nokia.com (http://blogs.forum.nokia.com/blog/
nokia-developer-news/2010/10/04/ovi-store-growing-strong-in-africa).

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About Forum Nokia

Nokia’s global developer program, Forum Nokia connects developers to
tools, technical information, support, and distribution channels they can use
to build and market applications around the globe. From offices in the U.S.,
Europe, India, Japan, China, and Singapore, Forum Nokia provides technical
business development to support developers and operators to assist them in
achieving their goal of successfully launching applications and services to
consumers and enterprises. More information is available at
http://www.forum.nokia.com.

About Nokia

At Nokia, we are committed to connecting people. We combine advanced
technology with personalized services that enable people to stay close to
what matters to them. Every day, 1.3 billion people connect to one another
with a Nokia device – from mobile phones to advanced smartphones and
high-performance mobile computers. Today, Nokia is integrating its devices
with innovative services through Ovi (http://www.ovi.com), including music,
maps, apps, email and more. Nokia’s NAVTEQ is a leader in comprehensive
digital mapping and navigation services, while Nokia Siemens Networks
provides equipment, services and solutions for communications networks
globally.

http://www.nokia.com

http://www.forum.nokia.com

SOURCE Nokia Corporation


Source: newswire



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