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Harry & David to Launch Pop-up Orchards Across the Country

October 5, 2010

MEDFORD, Ore., Oct. 5 /PRNewswire/ — Harry & David, the leading lifestyle and gourmet gifts company, will plant “Pop-up Orchards” offering an array of fresh gifts ripe for the picking in 16 of the nation’s most exciting neighborhoods. Beginning October 15th, these interactive retail experiences named “Harry & David Orchards,” designed in partnership with acclaimed architecture and design firm Rockwell Group, will provide a one-stop holiday shopping destination inspired by Harry & David’s home in Oregon’s Rogue River Valley.

In celebration of Harry & David’s 75th anniversary, the iconic brand has renewed their catalog and on-line offerings of homegrown, homemade artisanal gifts and is launching innovative Harry & David Orchards to unveil an exciting array of brand new selections in fresh and stylish packaging. Consumers will have the opportunity to experience Harry & David’s new customizable favorites, such as the “Create Your Own” Bento Box, in addition to legendary Harry & David classics and delicious new flavors of Moose Munch snacks which will be sampled daily. Holiday collections will feature exclusive wines, award-wining artisanal cheeses, luscious fresh fruits, delectable homemade baked goods and custom handcrafted confections as well as the “Perfect Pearings” of mouthwatering edibles. Harry & David will also offer special pricing at the rate of $19.34 on select holiday items to commemorate their anniversary. Tastings of these delights will be offered during special in-store events. Shipping, across the street or across the country, will be available for any gift purchase.

“We’re absolutely thrilled to launch our Pop-Up Orchard concept just in time for the holiday season,” says Steve Heyer, Chief Happiness Officer. “It’s a unique platform for us to share our rich brand heritage and showcase our farm-to-table expertise while engaging with consumers across the country’s most bustling cities for the first time.”

Rockwell Group designed the Harry & David Orchards to create a fresh, fun, unexpected, and interactive experience. These temporary farm-to-table stores will reveal bold graphics, state-of-the-art technology, and signature culinary treats that will add charm and excitement to holiday shopping this year. Residents and visitors alike will enjoy this unique shopping opportunity, open in time for Fall Holidays, from October through January 2011 at the Fashion Centre at Pentagon City in Arlington, VA; at the Lenox Square Mall in Atlanta, GA; on Oak Street in Chicago, IL; at Beachwood Place in Cleveland, OH; at Cherry Creek Mall in Denver, CO; on Greenwich Ave in Greenwich, CT; at the Houston Galleria in Houston, TX; on Robertson Blvd in Los Angeles, CA; on Post Street in San Francisco, CA; at Fair Oaks Mall in Fairfax, VA; at Tysons Galleria in McLean, VA; on Fifth Avenue and the Columbus Circle Holiday Market in New York, NY; on Newbury Street in Boston, MA; on Walnut Street in Philadelphia, PA and on Pine Street in Seattle, WA. Additional information regarding store location and hours is available at harryanddavid.com or by calling 877-322-1200.

About Harry & David

With a 75-year reputation for genuine farm-to-table freshness and unsurpassed artisanal quality, Harry & David is legendary for exclusive gifts such as the Fruit-of-the-Month Club® collection, featuring top-quality fruit, pampered on the tree, picked at its peak; Royal Riviera®, Pears, prized for their lush juiciness, melting texture and exquisite flavor; Oregold® Peaches, the biggest, juiciest, sweetest-tasting peaches you’re likely to taste; and Moose Munch® gourmet snacks made exclusively in our own confectionery in flavors for everyone – some with nuts, some sweet, and some savory. Gifts from Harry & David, and its brands Cushman’s and Wolferman’s, are designed for festive occasions, entertaining and self enjoyment throughout the year. Through its stores, catalogs and website, Harry & David offers an affordable “best-of-class” experience as part of everyday life. Happiness Delivered! Harry & David is a dba of Harry and David. www.harryanddavid.com

About Rockwell Group

Rockwell Group is an award winning, cross-disciplinary 140-person architecture and design firm specializing in cultural, hospitality, retail, product, and set design. Based in New York, with a satellite office in Madrid, the firm crafts a unique narrative and an immersive environment for each project. Rockwell’s interest in theater has informed much of the firm’s work, including: the W Hotel, Union Square; Maialino at the Gramercy Park Hotel; Adour Alain Ducasse at The St. Regis New York; the central Marketplace of the JetBlue terminal at John F. Kennedy International Airport; set design for the 2009 and 2010 Academy Awards ceremonies; Canyon Ranch Miami Beach; the Kodak Theatre, Los Angeles; Nobu restaurants worldwide; set design for Broadway’s “Hairspray,” and the upcoming “Catch Me If You Can;” the Elinor Bunin-Munroe Film Center at Lincoln Center; and the Imagination Playground initiative. In May 2010 David Rockwell was inducted into the James Beard Foundation Who’s Who of Food & Beverage in America. He was also honored with the 2009 Pratt Institute Legends Award, and the 2008 National Design Award for Interior Design from Smithsonian’s Cooper-Hewitt.

SOURCE Harry & David


Source: newswire



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