October 7, 2010

Logitech Unveils Google TV Box

Logitech has unveiled "Google TV" boxes that will merge online content and traditional television sets.

According to the Swiss company, Logitech Revue boxes will be on sale for $300 and will be available in the U.S. by the end of October.

"With our line of products for Google TV, Logitech will help redefine the user experience in the digital living room," said Logitech chief executive Gerald Quindlen.

The new device will allow users to watch both television programs and Web content on TVs.  Google currently has deals with Time Warner Inc.'s HBO and News Corp.

Colin Gillis, an analyst with BGC Partners, told Reuters that the price tag might be a little too high.

"That's a piece of change," Gillis said. "The price point, as Apple has pointed out, for a device like this is about $99. So, it's expensive and yet another box you've got to plug in."

Logitech showed off the device at a press event in San Francisco, along with a palm-sized Mini Controller priced at $130 and a TV camera accessory for video conferencing priced at $150.

Logitech said that a keyboard which will be bundled with Revue boxes will be sold separately for $100.

"Google TV combines the power of search, a full Web browser, and Android apps with the TV experience you know and love," Mario Queiroz, vice president of product management for Google, said in a statement.

"We're proud to be working with Logitech to launch the very first set of Google TV devices, helping you and me easily access great Web and TV content, all on the same HD screen."


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