Tether to Battle Breast Cancer

October 21, 2010

The BlackBerry application company will donate a portion of its revenues
for one week to the Canadian Breast Cancer Foundation – Atlantic

HALIFAX, Oct. 21 /PRNewswire/ – For a week in October, Tether will help in the
fight against breast cancer.

Tether, the Nova Scotia company that provides customers with dependable
Internet access through their smartphone data plan anywhere there is
cellular coverage, announced today that it will donate a portion of its
sales for the week of October 22 to 28 to Canadian Breast Cancer
Foundation – Atlantic Region.

To highlight Tether’s commitment to a future without breast cancer, the
company’s website, www.tether.com, will be transformed to pink rather than its customary blue for the
entire week.

“This is a unique campaign that we hope will catch on,” said Tim Burke,
CEO. “It’s the first time to our knowledge that a company has organized
a charitable campaign from the online sale of mobile applications.”

Halifax-based Tether has identified the Canadian Breast Cancer
Foundation as one of its charities of choice, and this will be its
second year contributing to this cause.

“We’re proud to be able to give back to our local community by
supporting the Atlantic Region of CBCF,” said Patrick Hankinson,
Tether’s Chief Marketing Officer. 

Tether was launched in March, 2009, as a means of allowing people fast,
affordable Internet access almost anywhere by letting them work on
their laptops via their smartphone data plan. Within days, the product
was selling around the world, drawing praise from such tech blogs as
the New York Times, Entrepreneur and CrackBerry.

Tether’s applications can be downloaded at www.tether.com.

About Tether

Tether is the developer of an application that links your BlackBerry to
your laptop, enabling high-speed Internet access on your laptop through
your smartphone data plan anywhere there is cellular coverage. Tether
is easy to install, simple to use, works practically anywhere, and is


Source: newswire

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