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Groupon Promotion Tests Food Provider’s Online Ordering System

October 26, 2010

HOUSTON, Oct. 26 /PRNewswire/ — When Gourmet Prep became Houston’s first ready-to-cook meal service they knew they were onto something. According to co-founder Gur Tsabar, “Gourmet Prep had great momentum from the beginning. To further promote awareness and acquire new customers, we decided to offer a significant discount via a Groupon feature.” In addition to a tremendous surge of customers, Gourmet Prep’s customer database is now filled with discount seeking patrons hungry for their latest coupons and sales.

Being the tech savvy company that it is, Gourmet Prep relies solely on online ordering for processing orders. According to Gur, “The fact that we use BigHoller for our online ordering made the Groupon promotion seamless. BigHoller has already proven that they can handle hundreds of orders a minute if necessary. When the Groupon promotion closed, we used BigHoller’s LoyaltyConnect(TM) to upload all of the individual discount codes within seconds. We were ready for the onslaught.”

For high-tech-bargain-hunting foodies, Groupon is the deal-of-the-day phenomena sweeping the US and Canada. The service is famous for driving a large influx of customers to any business with the promise of deep discounts for consumers. According to a recent article published in Businessweek.com, “Restaurants account for nearly half of Groupon’s deals.”

BigHoller Online Ordering is a powerful tool for local and small businesses that are considering Groupon to drive new customers to their doors. Larger ticket sizes and more repeat customer visits are the trademark of a truly mature and effective online ordering system. To this effect, through online ordering’s ability to capture emails, one-time bargain-hunting customers can be enticed to become repeat customers with online coupons and deals via email. Strategic up-selling and combo deals can also increase ticket sizes and introduce different menu items to customers interested in savings. Capitalizing on the newfound Groupon customers could prove overwhelming on an in-store basis as owners and employees hurry to get orders out the door, but online ordering makes it easy to make the most of it. Post-sales and customer data generated can guarantee sales for months to come. Lastly, freeing up employees from the phones during a potential rush that can add up to hundreds to thousands of customers is worth its weight in gold!

About Gourmet Prep

Gourmet Prep is Houston’s first ready-to-cook meal service. According to co-founder Gur Tsabar, Gourmet Prep provides “on-demand delivery of fresh, ready-to-cook meal kits that can be prepared in 30 minutes or less. This fills an incredible need for busy Houstonians that have little time to cook yet want to offer affordable, healthy choices for themselves and their families. Gourmet Prep customers begin by choosing a meal from a chef-prepared menu, which changes seasonally based on ingredient availability. All edible components arrive pre-chopped, pre-measured, with pre-prepped sauces and spices, and prepared for the sacrificial fate that awaits them on the dinner plate. Gourmet Prep Meals also includes step-by-step cooking instructions that are easy enough for even the most elementary chefs to interpret. Meals are typically delivered to homes or offices between 3 p.m. and 7 p.m., Monday through Friday, and have an average shelf life of five days, making it easy to plan ahead for the coming week.

About BigHoller

BigHoller is an industry leader in online food ordering solutions utilized by single locations to multi-unit international restaurant clients. BigHoller touts user-friendly customer interfaces, robust back-end menu databases, popular online ordering features and unsurpassed customer service. For more information, contact G.R. Homa at (888) Big-Holler (244-4655) or visit http://www.BigHoller.com.

This press release was issued through eReleases(R). For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE BigHoller


Source: newswire



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