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Prospectiv Introduces Online Customer Acquisition Industry's Most Advanced Optimization Technology

Posted on: Tuesday, 2 August 2005, 09:00 CDT

Optimization Technology Delivers Highly-Targeted Consumer Offers Based on Personal, Behavioral, and Performance Criteria

Prospectiv, a leading provider of online marketing solutions, today introduced Customer Acquisition Optimizer (CAO), a proprietary optimization technology that automatically presents the best offers based on in-depth behavioral, personal, and performance criteria to the right consumers. These offers are served across Prospectiv's multiple online channels including email, vertically-targeted online properties, dynamic polls, and advertising network.

"Prospectiv already has a great reputation for delivering high quality, responsive consumers, and now with Customer Acquisition Optimizer, Prospectiv is raising the bar to the next level," said Brendan Gellman, media supervisor for mOne Worldwide, LLC. "The improved targeting capability Customer Acquisition Optimizer provides is a win-win for everyone, including mOne Worldwide, the leading consumer brands we work with, and the end-user consumers who will get the offers they want."

Prospectiv's Customer Acquisition Optimizer technology continually ensures the most relevant offers are presented to the right consumers. Advertisers benefit from marketing campaigns using precise targeting to maximize campaign results and ROI, while consumers enjoy the best possible experience by viewing more of the offers they are interested in. For an example of the behavioral feature in action, if a consumer selects a specific offer, additional related offers will be served based on the behavior of other consumers who demonstrated similar interests and preferences.

"Prospectiv's Customer Acquisition Optimizer technology is a major advancement in our industry that ensures our clients will find a substantial number of highly-targeted consumers interested in their products or services," said Jere Doyle, President and CEO. "Clients have told us that the quality of the consumers we provide is unmatched. We're thrilled that our latest technology will now deliver even stronger campaign results."

The Prospectiv CAO Advantage

Prospectiv's advanced Customer Acquisition Optimizer technology applies the industry's most comprehensive decision criteria simultaneously, helping advertisers maximize campaign results and ROI, while improving the online experience for consumers. Criteria details include the following:

-- Behavioral -- Consumers who select specific offers are served additional related offers based on the behavior of other consumers who demonstrated similar interests and preferences.

-- Personal -- Offers are presented to consumers according to self-profiled personal data, including demographics, geography, preferences, and behaviors.

-- Performance -- Online offers are automatically evaluated and ranked according to consumer interest. Offers that demonstrate the best performance rates are prioritized and dynamically served to the right consumers.

About Prospectiv

Prospectiv provides industry-leading customer acquisition, email marketing and data analytics solutions to leading consumer brand marketers. The company's solutions enable the world's best brands to find and build profitable relationships with the right customers through multiple online channels, proprietary Customer Acquisition Optimizer technology, and comprehensive data validation. Prospectiv generates more than 50 million pre-qualified responses per year on a pay-for-results basis for clients, including many Fortune 1000 companies such as Procter and Gamble, Wal-Mart, Pfizer, Dell, General Mills and Schering-Plough. Founded in 1999, Prospectiv is privately-held and is based in Woburn, Ma. Please visit http://www.prospectiv.com for more information.

Source: Business Wire

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