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Saitek Sends Message Loud and Clear -- Company to Enter Digital Media Entertainment Market; Saitek's New Products Will Hit Store Shelves By October 2005

Posted on: Tuesday, 2 August 2005, 09:00 CDT

Saitek Industries Ltd. (www.saitekusa.com) today announced that the company has entered the Digital Media Entertainment (DME) market. Saitek has a reputation and a heritage for providing industry-leading hardware peripherals for the consumer entertainment space, and the new DME line will expand upon that experience, but now with a twist -- bringing music to consumers' ears. The new products will be available by October 2005.

"Saitek's new DME line will be very lifestyle-friendly," said Saitek USA CEO Bill McMahon. "We wanted to bring our PC fans the best audio entertainment product on the market. With a very focused attention on quality and production, we have done it. Not only will our new audio line work with iPods, MP3 players and PCs, it will offer a sound experience unparalleled in the digital music world -- liberating our customers' music and elevating it to new heights in fidelity and flexibility."

AVAILABILITY

Saitek's DME products will be available nationwide and online in October, in time for the holiday buying season. Vendors interested in carrying the new DME line may contact Irene Griffiths at igriffiths@saitekusa.com.

ABOUT SAITEK

Founded in 1979, Saitek Industries initially built its reputation on smart products, establishing itself as the market leader with its Mephisto chess computers. In 1993 Saitek entered the computer games controller market and has since grown to become a major brand for PC gaming peripherals. Saitek's extensive range of award-winning products are designed and manufactured by gaming enthusiasts for gaming enthusiasts -- with the goal of helping gamers win.

All of Saitek's award-winning controllers are produced in its wholly owned ISO 9002-certified factory and distributed worldwide.


Source: Business Wire

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