SnapStream Media’s TV Technology Takes Pulse of the Nation Through Election Week TV Trends
As media outlets were buzzing yesterday about midterm elections, SnapStream Media, the innovative television search and monitoring company, was closely tracking what was mentioned on major television networks.
Houston, TX (PRWEB) November 3, 2010
SnapStream Media, the innovative television search and monitoring company, uses SnapStream Servers (http://www.snapstream.com/enterprise) to record U.S. national TV (ABC, CBS, NBC, FOX, MSNBC, CNN and HLN) and provide insights into what is said on U.S. television. On big news days, like an election night, SnapStream Media gathers information to monitor trends.
Several approximations are used when computing results, such as how many mentions occur per unique hour. To determine the “hot” and “cold” measure of certain words or topics, SnapStream (http://www.snapstream.com) uses an equation to calculate a frequency score that’s normalized to the number of hours of TV recorded on any given day.
From this aggregated television data, clear-cut trends emerge about the nation’s pulse during this pivotal midterm election, which serves as a forecasting indicator of the political climate stirring for the 2012 Presidential Election. The heavy media focus on the Republican Party is evident and correlates with the outcome of Tuesday’s balloting. As Democrats’ majority in Congress slipped, so did their rate and frequency of news coverage.
These are absolute, raw mentions occurring from 10/30 ““ 11/3:
“Election” returns 767 mentions
“Voters” returns 359 mentions
“Republicans” returns 308 mentions
“Republican” returns 212 mentions
“Race” returns 213 mentions
“Races” returns 195 mentions
“Democrat” returns 61 mentions
“Tea Party” returns 53 mentions
Hot TV Trends Nov. 2, 2010
2. To the polls
3. The Republicans
6. Lisa Murkowski
8. The Republican
Hot TV Trends Nov. 3, 2010
1. The Republicans
5. In the senate
6. The Republican
7. To the polls
On the word “election,” news channels of highest frequency in descending order:
2. FOX News
On the word “republican(s),” channels of highest frequency in descending order:
2. FOX News
On the word “democrat,” news channels of highest frequency in descending order:
1. FOX News
SnapStream TV Trends aims to provide insights into what is said on U.S. television. Updates occur every half hour and data is shown once the show is complete. To customize your own TV Trend search, visit http://www.snapstream.com/tvtrends.
SnapStream Media’s search technology works with government and TV broadcasting organizations to track mentions around specific topics and keywords, record hours of video (up to ten channels simultaneously per server, store up to 30 TB (or 34,000 hours) of content, and make it seamless to share TV content with colleagues.
SnapStream Media was founded in 2001 by Rakesh Agrawal. Based in Houston, Texas, SnapStream Media is best known for its Beyond TV PC DVR software as well as its enterprise television search appliance, the SnapStream Server. Contact SnapStream at 1.877.762.7787 or visit http://www.snapstream.com.
About SnapStream Media, Inc.
SnapStream enables organizations to put their finger on the pulse of traditional television with an enterprise-grade solution for digital recording and search. Customers can record a virtually unlimited number of TV shows from satellite, cable or antenna, using integrated server clusters, and then search inside those TV shows to pinpoint television content of interest. Anyone can access SnapStream’s free online TV Trends database to monitor hot and cold trending topics on TV. Existing customers range from government organizations; such as the U.S. Senate and the City of New York; to educational institutions at the university and K-12 level; and entertainment organizations such as Comedy Central, Current TV, and MTV.
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