November 12, 2010

Twitter To Partner With Apple’s Ping Music Service

Twitter announced on Thursday that it would begin linking its microblogging service with Apple's new "ËœPing' music-oriented social network.

"Starting today, Ping, iTunes' new social network for music, and Twitter are making it even easier for people to share music discoveries with their friends by putting Ping activity, song previews and links to purchase and download music from the iTunes Store right in their Tweets on Twitter.com," wrote Twitter in a blog posting.

More than 175 million registered Twitter users can now connect their accounts to Ping, allowing them to put song previews and links to purchase music from the iTunes store directly in their "Ëœtweets'.

"On Ping you can easily link to your Twitter account to instantly find Ping users among the people you already follow on Twitter," the company said.

Apple first announced the Ping social network in September. The service works within Apple's iTunes music program, and allows users to follow artists and recommend songs to friends.

"Once you've linked the accounts, whenever you Post, Like, Review, or tell your friends why you purchased a song or album on Ping, this activity will also be tweeted to your Twitter followers "“ complete with playable song previews and links to purchase and download music from iTunes," Twitter said.

"When you click on a Tweet that's sent via Ping or that contains an iTunes link, you'll see the song or album in Twitter's details pane, with the ability to listen to song previews from iTunes, making the experience even richer."

The Twitter deal follows Apple's failure to reach a Ping partnership with social networking leader Facebook, which has more than half a billion users.

In September, Apple CEO Steve jobs said the company had held discussions with Facebook about a Ping-related deal, but the two firms were unable to reach an agreement.

The iTunes song previews are available in the 23 countries where the iTunes Store offers music, Twitter said.

Shares of Cupertino, California-based Apple's stock were down $1.38, or 0.43%, on Thursday, closing at $316.65.


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