November 16, 2010
The Beatles Invade iTunes
After years of waiting, the Beatles have finally been brought to iTunes.
Apple Inc. announced on Tuesday that its iTunes service will start selling music from the group after it reached an agreement with the Beatles' recording label EMI.
Apple is also selling a special digital box set that includes a download of the 41-minute movie of the Beatles first U.S. concert, "Live at the Washington Coliseum, 1964."
The Beatles had been the most popular holdout from iTunes and other online music services because Apple Corps., the fab four's management company, resisted. The situation was exacerbated by a long-running trademark dispute between Apple Inc. and Apple Corps. The companies reached an agreement in 2007 on joint use of the apple logo and name, and many people saw that as paving the way for an agreement for online access to Beatles songs.
"It has been a long and winding road to get here," Steve Jobs, Apple's CEO, said in a statement. "Thanks to the Beatles and EMI, we are now realizing a dream we've had since we launched iTunes ten years ago."
Apple swapped out its home page design for a black and white image of the Beatles.
The remaining Beatles all gave their blessing on the new agreement.
"We're really excited to bring the Beatles' music to iTunes," Sir Paul McCartney said in a statement. "It's fantastic to see the songs we originally released on vinyl receive as much love in the digital world as they did the first time around."
"I am particularly glad to no longer be asked when the Beatles are coming to iTunes," Ringo Starr said. "At last, if you want it -- you can get it now -- the Beatles from Liverpool to now. Peace and Love, Ringo."
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