November 18, 2010

LinkedIn Continues To Grow As Economy Strengthens

LinkedIn is adding one member per second as people look to keep their professional and working lives separate from other social networking sites like Facebook.

The career networking website's chief executive Jeff Weiner said this week that LinkedIn had 85 million members and was growing faster than ever as the economy recovers and people get back to cultivating connections that could land them better jobs.

Weiner said during a talk at the Web 2.0 Summit in San Francisco that half of LinkedIn members are outside the U.S., with China and Brazil among the countries where the site is seeing its fastest growth.

When asked what distinguishes LinkedIn from Facebook, Weiner replied "keg stands."

"While many of us in college were in parties having a good time doing things like keg stands, I don't know that many of us would look forward to a potential employer having access to that," Weiner said.

"For the most part, people want to keep their personal lives and their professional lives separate."

LinkedIn is built as an online community for networking with colleagues, peers, bosses, recruiters or others that could help advance careers. 

The company was founded in 2003 in Mountain View, California.

Its revenue is derived from advertising, subscriptions for premium services, and "hiring solutions" that connect recruiters with candidates.

"LinkedIn didn't invent professional networking," Weiner said. "What it did was manifest professional networking online."


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