American Patriot Getaways Achieves Record Sales Due to Social Media Marketing
American Patriot Getaways, leading Smoky Mountains cabin rental company, achieves measurable increase in revenue due to low-cost social media marketing campaign.
Chicago, IL (PRWEB) December 1, 2010
American Patriot Getaways, the premier host of Tennessee’s Pigeon Forge and Gatlinburg cabins and chalets recently used the winning combination of social media marketing and good old sweepstakes to not only boost connections with their customer base online, but also to bring in more revenue than in any previous year.
The sweepstakes prize””a free annual vacation for the rest of the winner’s life””included four days and three nights at a cabin in historic Gatlinburg, TN, one of America’s most popular tourist destinations in the very heart of Great Smoky Mountains National Park.
The company used Facebook to promote the sweepstakes to interested users and enter them into the drawing. Once entered, Facebook account holders could send invitations to those on their Friends list as well as “ËœLike’ the sweepstakes, thus spreading the word about the sweepstakes even further, at no cost. Not only did this strategy attract over 29,000 entrants and increase American Patriot Getaways’ Facebook following from 200 fans to more than 4,100 in just over two months, it also resulted a tremendous jump in monthly bookings for the Gatlinburg cabin rentals company.
“Since the sweepstakes began, we have seen a dramatic increase in our revenue from Facebook. We are talking over 10 times what it was before. We are very excited about the buzz that the sweepstakes have generated on Facebook and are already reaping the benefits,” said Bob Foster, American Patriot Getaways’ director of marketing. “Any successful business model should include social media to find success in the coming years,” noted Foster, “whether on Wall Street or in the Smoky Mountains.”
With the sweepstakes winner to be announced during within only, the company promises future innovative marketing campaigns so keep checking your newsfeed and friends’ status updates.
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