• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Best Data Products Completes Acquisition of Diamond Multimedia Brands and Assets

Posted on: Tuesday, 28 October 2003, 06:00 CST

LOS ANGELES, CA -- (MARKET WIRE) -- 10/28/2003 -- Best Data Products, Inc. today announced its has completed its acquisition of Diamond Multimedia from SONICblue Incorporated including the Diamond Multimedia®, Stealth®, Viper® and Supra® trade names and trademarks as well as business assets, product inventory, and other intellectual property. Diamond will be run as an independent division of Best Data focusing on selling select, high-quality graphics, communications and other media devices that enable people to experience the best of the digital lifestyle.

"Diamond is widely known as a pioneer in the graphics market, and an innovator in multimedia devices," said Bruce Zaman, president and CEO of Best Data. "We intend to leverage that brand equity and combine it with our channel expertise as a route to increase Best Data's current communications and graphics market share and expand into emerging markets."

As a successful and profitable manufacturer of modems and communications hardware for the last 20 years, Best Data will continue to sell its Smart One® modem line of products and other broadband, home networking and wireless communications products. "Our philosophy has always been to do a select group of products and do them well," Zaman continued. "We will extend that philosophy into the Diamond division to offer digital lifestyle devices that deliver the best possible experience."

Highlighted Links

Best Data Products

Diamond Multimedia

Leveraging the Past for Future Success

Diamond Multimedia is currently selling SupraMax® modems and, also announced today, plans to launch new graphics accelerators under the Stealth and Viper brand names in the coming weeks. The new organization will include Best Data employees as well as those who have experience working for or with Diamond in the past. The new general manager for the division, RJ Theodore, is a former Diamond sales manager. In addition, the company has employed former Diamond brand marketing, developer relations, and operations employees.

"Diamond has always been a company that is willing to grow and change in order to meet customer demand, particularly in emerging markets," said RJ Theodore, Diamond's general manager. "To date, the re-introduction of Diamond product at retail and in the channel has been very well received and the future is looking bright."

About Diamond Multimedia

For the past two decades, Diamond Multimedia has been widely recognized as a pioneer in the graphics industry and a key player in launching the multimedia revolution. Diamond provides superior quality graphics and communications solutions for home and business users, enabling them to experience the digital lifestyle to the fullest. Available through US-based retailers, resellers and systems integrators, Diamond products stand for performance, quality and value. Headquartered in Chatsworth, California, more information about Diamond is available online at http://www.diamondmm.com.

About Best Data Products, Inc.

Best Data Products Inc., a privately held company, is celebrating its 20th year of manufacturing an extensive line of data communications products including analog modems, broadband products, wireless home networking products, and other digital products for home and office use. Best Data sells its products worldwide through retail stores, catalogs and direct sales to OEM customers. Best Data can be reached by phone at (818) 773-9600, by fax at (818) 773-9619, or on the Web at http://www.bestdata.com. The company's headquarters is located at 19748 Dearborn Street, Chatsworth, California 91311.

© 2003 Best Data Products Inc. All rights reserved. Diamond Multimedia, Supra, Viper, and Stealth are trademarks of Best Data Products Inc. All other trademarks are the property of their respective holders.

Company Contact: Mark Geller Sr. Marketing Mgr. Best Data Products MGeller@BestData.com (818) 773-9600 ext. 113

Media Contact: Kimberley Stowe Principal Stowe Communications Kim@KimStowe.com (408) 839-8750

More News in this Category