December 9, 2010

Online Holidays Sales Up From Last Year

Online holiday spending in the United States has sailed past $17.5 billion, up 12 percent from this time last year, with more than half of the holiday sales coming from sites offering free shipping, according to research firm comScore Inc.

"Retailers have increasingly responded to this consumer demand, with market leaders Amazon.com Inc and Wal-Mart Stores Inc, for example, both offering free shipping on virtually all transactions this season," comScore chairman Gian Fulgoni told Reuters.

Shoppers spent more than $800 in four days in the latest week, following Cyber Monday, which became the biggest online shopping day in history topping $1 billion.

"We anticipated that the post-Cyber Monday period would experience a slight hangover after many of the retailers' most aggressive deals and promotions expired, but we can expect to see activity begin to pick up again next week as we get into the middle part of December," Fulgoni said.

ComScore's holiday spending figures takes into account online sales from the beginning of November.

Cyber Monday, which is the Monday after Thanksgiving in the US, marks the day when people returning to work browse for gifts on their office computers.


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