HelmsBriscoe, StarCite Announce CVB Marketing Solution That Combines Competitive Insight, Marketing, Ads
Posted on: Thursday, 4 August 2005, 09:00 CDT
HelmsBriscoe and StarCite, Inc. today announced a co-branded Marketing Solution for Convention & Visitor Bureaus during the 91st Annual Meeting of the International Association of Convention & Visitor Bureaus here. HelmsBriscoe and StarCite are launching a unique CVB Marketing Solution that delivers an enhanced presence, marketing messages, online advertising, competitive insight, reporting and access to sourcing experts.
Combining their multi-billions of dollars in group buying power, HelmsBriscoe and StarCite are delivering an unmatched marketing opportunity for CVBs. In this new package, CVBs will receive:
-- StarCite's largest Enhanced supplier listing with six tabs of profile, destination, highlights, hotels, meeting and convention facilities, venues and transportation details; up to 20 graphics; banner and tile ads; special offer posts; marketing messages; newsletter sponsorships; and premier level sort within the $2 billion StarCite Online Marketplace.
-- Exposure to HelmsBriscoe's 700 associates in a banner ad in HB Express, Helms Briscoe's proprietary sourcing site powered by StarCite; listing in HB Insite; quarterly city production reports; competitive analysis report; reduced registration fees for the HB Annual Business Conference; access to HB regional offices for destination presentations; and ability to co-sponsor HB events.
"In this highly competitive market for meetings and events, destinations need every advantage to fill their hotels, convention centers and venues with meetings and events," said John Pino, Founder and CEO of StarCite, Inc. "In combining access to the buying power of HelmsBriscoe with the global reach of the world's largest online meetings Marketplace, we offer destinations greater visibility, marketing and keen insight to deliver results," Pino added.
Roger Helms, Founder and CEO of HelmsBriscoe, Scottsdale, noted, "For the past 14 years, hotels have relied upon HelmsBriscoe to bring them business. Now, in partnership with StarCite, we are introducing an innovative Marketing Program designed to bring that success to the CVB segment."
In addition to the co-branded CVB Marketing Program, StarCite is introducing the company, its sales team and its technology to the CVB market. StarCite also helps CVBs generate more leads with its custom RapidRFP(TM), and manage housing and registration with its leading Attendee Management solutions.
About HelmsBriscoe
HelmsBriscoe is the world's largest purchaser of group hotel rooms, matching clients' needs with hotels and resorts worldwide. Headquartered in Scottsdale, Ariz., HB has over 700 associates in 28 countries worldwide, providing site selection, contract negotiations, hotel and resort evaluation and inspection, full-service planning, and Web-based housing and registration.
About StarCite, Inc.
StarCite, Inc. is the provider of On Demand Global Meeting Solutions(TM). StarCite optimizes global investments in corporate meetings and events delivering visibility, savings and control. StarCite provides process efficiency, enabling technology and proven adoption management support to drive significant cost reduction to buyers and enhanced revenues to suppliers. StarCite is based in Philadelphia. Investors in StarCite include Internet Capital Group (NASDAQ: ICGE); Maritz Travel Company; Seaport Capital; and TL Ventures. For more information about StarCite, or its technologies and services, please visit www.StarCite.com.
Products and services include:
-- StarCite GMS(TM) - the integrated platform that powers StarCite's Global Meeting Solutions approach and five steps to guaranteed success - Plan, Budget, Buy, Attend and Measure.
-- StarCite Marketplace - the world's largest online meetings marketplace with $2 billion in revenue opportunities and 50,000 eRFPs.
-- StarCite Adoption Management - proven implementation, training, benchmarking, customer support, account management and outsourced services that help you target achievable savings and improve overall results.
Source: Business Wire
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