Limina Collaborates with Prime Contractor DRT Strategies on SBA.gov Redesign
User experience research and design firm debuts in government arena with SBA.gov’s innovative shift in web-based government services, providing new tools and user experiences for small business owners to quickly and easily access the resources they need to succeed and create jobs
Washington, DC (PRWEB) December 24, 2010
Limina Application Office, LLC. joins prime contractor, DRT Strategies, to announce the launch of the first phase in a significant web redesign project to overhaul the U. S. Small Business Administration’s (SBA) website, SBA.gov, meeting the agency’s mission to provide timely, accurate and relevant information to the nation’s more than 29 million small businesses. The new site features the SBA Direct, the dynamic and interactive new web application that serves up personalized information based on specific characteristics unique to each user.
The centerpiece application of the web redesign project is SBA Direct, which provides a personalized, interactive, and transactional experience for each user. SBA Direct allows visitors to personalize their experience according to their business type, geography and needs. SBA Direct then delivers, much like a “concierge service,” relevant and targeted information on all aspects of running a business such as the steps involved in getting started, business growth strategies, financial assistance, training, government contracting, and how to stay compliant with current laws and regulations.
SBA Direct’s unique search interface is in a beta-development stage and further enhancements are expected. No other government site has provided a service such as this, built on a completely new software platform, with the ultimate objective of helping small businesses start, grow, and prosper.
DRT Strategies, a management consulting firm and leading provider of information technology and program management services, selected Limina to collaborate on the SBA.gov redesign following their joint efforts on a comprehensive web evaluation, stakeholder and user reviews, web-statistical analysis and web strategy and recommendations report.
“This project proves that Limina’s 11+ yrs. of leadership in delivering innovative design solutions to the private sector is 100% transferrable to federal contracting,” said Limina CEO, Maria Taylor. “We’re grateful to DRT for bringing our team into the fold as trusted subject matter experts.”
Limina’s key contributions to the SBA redesign effort include:
- Conducting a comprehensive web evaluation: Reviewing the former SBA.gov and its counterpart, Business.gov for opportunities to enhance the user experience. Limina’s review covered a wide range of usability and UI design criteria which culminated in a 60 page web analysis technical memo.
- User Experience Strategy: Limina worked with DRT to define the full scope of SBA Direct, which will eventually be a personalized transactional portal for small business owners and their interactions with the SBA.
- Defining and Enhancing the User Experience: Addressing issues of usability by defining and designing an interaction model and user interface for the SBA Direct.
- Visual Asset Production: Limina delivered key visual assets that contribute to the look and feel of the home page, SBA Direct and the various landing pages of SBA.gov.
About Limina Application Office
Limina Application Office, LLC. (Limina) is a professional services consultancy focused on usability and user interface research and design. We help businesses and government agencies by providing interface design solutions which result in highly intuitive and usable products. We design solutions for both the desktop and the web. We also work with our clients to help integrate user-centered design best practices into their software development process.
Limina’s collaboration with DRT Strategies marks the beginning of their pursuit of federal contracting opportunities. As a certified woman owned, 8(a) small business headquartered in the DC Metro area, Limina is actively engaging in teaming opportunities to deliver usability best practices, and user experience design to further government agency missions. More information on the company can be found at http://www.limina-ao.com
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