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Denver International Airport Secures Highest Honors in ACI-NA's Marketing and Communications Contest

Posted on: Thursday, 4 August 2005, 12:00 CDT

Airports Council International - North America (ACI-NA) today announced the winners of its 2005 Excellence in Marketing and Communications Contest. Denver International Airport received the Peggy G. Hereford Overall Award for Excellence, widely recognized throughout the airport industry as the highest honor an airport can earn in the marketing and communications field. The official presentation to Denver will be held Wednesday, Sept. 21, during the Chairman's Honor Luncheon at the ACI-NA 14th Annual Conference & Exhibition in Toronto.

The Hereford award recognizes creativity in illustrating the airport's message, effectiveness in connecting with audiences, and the overall scope of the airport's effort in marketing and public relations. The award's goal is to spotlight the commitment and dedication of the winning airport's accomplishments in marketing and communications.

"Denver used its tenth anniversary as an opportunity to 're-launch' the airport and reposition their brand in the community. Their efforts, focusing on the 'Den is Ten' theme across virtually all of Denver's communications programs, provided the airport the ability to leverage the milestone anniversary for maximum media coverage and community interest," said Juliet Wright, ACI-NA's senior director of public affairs. "Their entire campaign was sleek, clean and effective, and I can't think of a better way for Denver to celebrate its tenth anniversary," she continued.

In addition to winning the Hereford Award, Denver took first place in five categories: Newsletters: Black/White or Email; Special Events; Corporate Branding Campaigns; Creative Innovations - Technology; and Video and Film Productions. The airport received two second place awards representing excellence in Press Kits and Public Relations Campaigns; and also received a third place award for Radio Advertising.

Denver International Airport was one of 54 airports and airport authorities that submitted entries in the contest, which encompasses categories that recognize work in marketing and public relations and provides airports the opportunity to be honored for the quality of their work. Award categories cover a wide range of media including brochures, advertising, marketing and public relations campaigns, newsletters, special events, video and film productions, and websites.

"The competition among airports for this prestigious award is intense, and to win it is extremely exciting for all of us at Denver International Airport," said Vicki Braunagel, Denver's Co-Manager of Aviation. "Our 10th-anniversary celebration focused on recognizing the hard work and support of the community and our employees in getting Denver International Airport built and operating, and this award is a fitting tribute to that hard work and dedication." Listing of Winners by Airport HM (Honorable Mention) Atlanta Hartsfield-Jackson International Airport HM Press Kits Baltimore/Washington International Airport (BWI) 1st Place Marketing Campaigns 1st Place Radio Advertising 3rd Place Flight Guides Broward County Aviation Department Fort Lauderdale-Hollywood International Airport 3rd Place Print Ads - B&W Brownsville/South Padre Island International Airport HM Print Ads - B&W City of Chicago Department of Aviation 2nd Place Aviation Education & Tour Programs 3rd Place Brochures 3rd Place Press Kits 3rd Place Annual Reports Columbus Regional Airport Authority 2nd Place Radio Advertising 3rd Place Websites Denver International Airport Winner Peggy G. Hereford Award 1st Place Newsletters-B&W or Email 1st Place Special Events 1st Place Corporate Branding Campaigns 1st Place Creative Innovations - Technology 1st Place Video and Film Productions 2nd Place Press Kits 2nd Place Public Relations Campaigns 3rd Place Radio Advertising El Paso International Airport HM Press Kits Hartfield Bradley International Airport 3rd Place Creative Innovations - Promotional Items Huntsville International Airport 3rd Place Television Advertising John Wayne Airport 1st Place Annual Reports 2nd Place Websites Las Vegas McCarran International Airport 1st Place Customer Service Initiatives 1st Place Websites Lexington-Fayette Urban County Airport Board Blue Grass Airport HM Marketing Campaigns Los Angeles World Airports 2nd Place Video and Film Productions 3rd Place Newsletters - Color Louis Armstrong New Orleans International Airport HM Radio Advertising Metropolitan Knoxville Airport Authority McGhee Tyson Airport 2nd Place Creative Innovations - Promotional Items Aeroports de Montreal Montreal-Pierre Elliott Trudeau International Airport 1st Place Print Ads - Color 1st Place Brochures 2nd Place Newsletters-B&W or Email 2nd Place Corporate Branding Campaigns 3rd Place Creative Innovations - Technology Nashville International Airport 1st Place Flight Guides 2nd Place Brochures 2nd Place Newsletters-Internal Norfolk International Airport 1st Place Television Advertising 2nd Place Newsletters - Color 3rd Place Corporate Branding Campaigns HM Radio Advertising Philadelphia International Airport 2nd Place Flight Guides Phoenix Sky Harbor International Airport 1st Place Press Kits 3rd Place Special Events 3rd Place Public Relations Campaigns Port of Portland Portland International Airport 1st Place Newsletters - Color 3rd Place Marketing Campaigns HM Websites Port Authority of New York and New Jersey 2nd Place Customer Service Initiatives Raleigh/Durham Airport Authority 2nd Place Creative Innovations - Technology HM Websites Reno/Tahoe International Airport 2nd Place Annual Reports Salt Lake City Department of Airports Salt Lake City International Airport 1st Place Print Ads - B&W 2nd Place Print Ads - Color San Diego County Regional Airport Authority 1st Place Public Relations Campaigns 3rd Place Aviation Education & Tour Programs San Francisco International Airport 2nd Place Print Ads - B&W 3rd Place Newsletters-Internal Port of Seattle Seattle-Tacoma International Airport 1st Place Newsletters-Internal 2nd Place Special Events Southwest Florida International Airport (Fort Myers) 1st Place Creative Innovations - Promotional Items Stewart International Airport HM Flight Guides Tallahassee Regional Airport 1st Place Aviation Education & Tour Programs Tri-Cities Regional Airport 2nd Place Television Advertising Vancouver International Airport Authority 2nd Place Marketing Campaigns Winnipeg International Airport 3rd Place Customer Service Initiatives

Airports Council International - North America represents local, regional and state governing bodies that own and operate commercial airports in the United States and Canada. ACI-NA member airports enplane more than 98 percent of the domestic and virtually all the international airline passenger and cargo traffic in North America. Over 300 aviation-related businesses are also members of the association, which is the largest of the six worldwide regions of Airports Council International.

Source: Business Wire

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