UK Retailers Experience 50-100% Increase in Mobile Traffic Over Christmas Weekend
First Year Shoppers Rely on Mobile Websites to Navigate Sales and Make Purchases
New York, NY (PRWeb UK) December 28, 2010
Usablenet, a global technology leader with nearly 200 Fortune 1000 clients, today announced that recently launched full m-commerce websites in the UK achieved traffic increases of 50-100% throughout Christmas weekend. Top UK retailers launched by Usablenet in time for the holiday shopping period include ASOS.com, JD Sports, John Lewis, Marks & Spencer, Next Retail Limited, and Tesco, among others.
Sunday December 26th was the busiest day for mobile activity as shoppers turned to their smartphones to check store locations, compare prices, and complete purchases when taking advantage of Boxing Day sales. According to Usablenet, the top 5 devices used to access these mobile websites are iPhone, Android, Blackberry, Nokia, and iPod.
“Given that Christmas weekend marks one of the most active shopping periods in the UK, retailers’ increasing adoption of fully optimized mobile websites provides greater on-the-go convenience to consumers, enhances the in-store shopping experience, and maximizes purchase opportunities,” said Usablenet President Nick Taylor. “Consumers can shop, wherever they are.”
Usablenet has created a transformative technology platform over the last decade that extends all features, functionality, and information contained on clients’ websites (or other available sources) to their customers wherever they are — including mobile phones, mobile applications, tablet devices, Facebook and other social media, in-store kiosks, and more.
About Usablenet
Usablenet is a global technology leader with nearly 200 Fortune 1000 clients. Usablenet’s transformative technology platform allows leading companies in the retail, hospitality, healthcare, energy, and other sectors to quickly deploy fully-functional and optimized versions of their website across multiple channels including mobile phones, mobile applications, tablet devices, Facebook and other social media, and in-store kiosks, with minimal impact to the client’s IT resources. Usablenet customers include top companies, such as British Airways, FedEx, Delta, Hilton, Marks & Spencer, Marriott, JetBlue, Sprint, Amtrak, and Estée Lauder. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Europe. For more information, visit us at http://www.usablenet.com or on Twitter @Usablenet.
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