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Nook Is A Barnes & Noble Bestseller

December 31, 2010

Bookseller Barnes & Noble said Thursday that its Nook e-reader is the biggest selling item in the company’s history, adding that it sold nearly 1 million e-books on Christmas Day alone.

The New York-based company said its NookColor e-reader, which launched 2 months before Christmas, was its biggest selling gift during the holiday season as well.

The company also said it now sells more digital books than physical books through its online site. Some of its top-selling e-books include: James Patterson’s “Cross Fire” and Stieg Larsson’s “The Girl With the Dragon Tattoo.”

E-book readers are a young but growing electronic market, and companies have so far restrained from saying exactly how many devices they are selling. On Monday, Amazon.com told The Associated Press its third-generation Kindle e-reader was the bestselling products in its history, besting the seventh book in the Harry Potter series, “Harry Potter and the Deathly Hallows.”

E-book sales in the US are expected to total $2.8 billion by 2015, according to Forrester Research. The research firm projects the number of e-readers and tablets in the US will increase from more than 15 million in 2010 to 60 million in 2015.

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