BUILT Debuts New Customized Line Designed for Apple® Products at CES

January 4, 2011

NEW YORK, Jan. 4, 2011 /PRNewswire/ — Got an Apple? There’s a BUILT wrap for that. The New York-based design company is launching a new collection of sleeves, bags, and cases that custom fit the iPad®, iPhone® 4, MacBook®, and MacBook® Pro. The line will debut at the 2011 International CES and all products will be available for domestic ship April 1, 2011. The BUILT booth is located in Central Hall, #7921.

“In the same way that custom-fit clothing helps you look and move better, these size-specific accessories let you better manage your Apple products when you’re on the go,” said John Roscoe Swartz, BUILT CEO and Co-Founder. “This customized collection offers consumers the exceptional protection and style they expect from us, now tailored to the way Apple customers live.”

In addition to specialized versions of its signature neoprene sleeves and bags, BUILT will also debut hard and soft cases for the iPad and iPhone 4 in new materials including polycarbonate and silicone. The growth into new materials is part of a long-term strategy to offer BUILT’s premium protection and style to an expanded range of consumers.

Visit http://www.virtualpressoffice.com/kit/BUILTCES2011 for BUILT’s online press kit.

    Ergonomic Hard Case
    For iPad(R)
    Made from polycarbonate-the primary material used in bullet-
     resistant glass-this hard plastic case provides superior protection
     through an innovative design. Its raised, contoured frame is easy to
     grip when viewing both vertically and horizontally, and it also
     prevents your iPad from wobbling on a flat surface. Shock-absorbing
     double-reinforced corners stabilize and cushion your iPad.
    MSRP: $39.99

    Ergonomic Hard Case
    For iPhone(R) 4
    This durable hard plastic case is constructed from polycarbonate, the
     primary material in bullet-resistant glass. Its rigid molded back
     and double reinforced corners safeguard your phone from any hard
     knocks it might encounter. Thanks to its easy-to-grip ergonomic
     design, your iPhone is less likely to fall through your fingers when
     you're talking or texting.
    MSRP: $24.99

    Silicone Soft Case
    For iPhone(R) 4
    Unlike other soft cases with straight angles, the ergonomic hourglass
     design offers a secure grip that won't slide out of your hand
     whether you're talking or texting. Interior ribs also secure your
     iPhone 4 in place so it won't shift inside the case.
    MSRP: $19.99

    Neoprene Phone Sleeve
    For iPhone(R) 4
    This neoprene sleeve's form-fitting design and plush inner lining
     offer equal parts security and style. When you're ready to take your
     iPhone out of its sleek mobile home, simply pinch the bottom grips
     for easy access.
    MSRP: $19.99

    Neoprene Messenger Bag
    For iPad(R)
    Even when it's in a hard or soft case, you'll travel light with this
     slim cross-body bag for the iPad. Two interior pockets and one
     exterior pocket store keys, cables, a charger, and accessories.
     There's also a convenient access port for headphones.
    MSRP: $59.99

    Neoprene Sleeves
    For iPad(R)
    This protective neoprene sleeve is an insurance policy against bumps
     and scratches for your iPad. Its plush inner lining helps safeguard
     the screen from nicks during travel and stores easily in bags.
    MSRP: $29.99

    Neoprene Envelope
    For iPad(R) with case
    The form-fitting design secures an iPad in a hard or soft case so it
     stays safe when you're on the move. Its plush-lined front inner
     panel helps protect the screen from scratches and an interior zip
     pocket stores your keys or a charger.
    MSRP: $39.99

    Neoprene Portfolio
    A streamlined bag that provides protection and makes traveling
     anywhere with your MacBook or MacBook Pro a breeze. It also has room
     for files or magazines in its exterior pocket.
    MSRP: $69.99-79.99

    Neoprene Messenger Bag
    Finally, all of your Apple products can travel safely together as one
     happy family! This messenger's main compartment fits a 15" or 17"
     MacBook Pro, while the middle pocket accommodates a 13" MacBook or
     MacBook Pro.
    MSRP: $79.99-89.99

    Neoprene Tote Bag
    Its built-in sleeve has a plush inner lining that protects your
     MacBook or MacBook Pro. A roomy interior zip pocket secures your
     iPhone and keys, while two additional compartments fit chargers,
     folders, and magazines.
    MSRP: $69.99-79.99

    Neoprene Sleeves
    These protective neoprene sleeves are tailored specifically to your
     computer. Their plush inner lining helps protect the finish of your
     MacBook or MacBook Pro and they're also checkpoint friendly.
    MSRP: $39.99


BUILT designs fashionable and functional totes, bags, and cases that make life on the go more enjoyable. Our roots in the tradition of American industrial design guide us in the belief that form is as important as function, and color is the glue that binds them together. Drawing inspiration from the city that never sleeps, we apply color and pattern to laptop sleeves, iPad cases, camera bags, lunch totes, and more. For more information, visit www.builtny.com.


Source: newswire

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