BUILT Debuts New Customized Line Designed for AppleÂ® Products at CES
NEW YORK, Jan. 4, 2011 /PRNewswire/ — Got an Apple? There’s a BUILT wrap for that. The New York-based design company is launching a new collection of sleeves, bags, and cases that custom fit the iPadÃ‚®, iPhoneÃ‚® 4, MacBookÃ‚®, and MacBookÃ‚® Pro. The line will debut at the 2011 International CES and all products will be available for domestic ship April 1, 2011. The BUILT booth is located in Central Hall, #7921.
“In the same way that custom-fit clothing helps you look and move better, these size-specific accessories let you better manage your Apple products when you’re on the go,” said John Roscoe Swartz, BUILT CEO and Co-Founder. “This customized collection offers consumers the exceptional protection and style they expect from us, now tailored to the way Apple customers live.”
In addition to specialized versions of its signature neoprene sleeves and bags, BUILT will also debut hard and soft cases for the iPad and iPhone 4 in new materials including polycarbonate and silicone. The growth into new materials is part of a long-term strategy to offer BUILT’s premium protection and style to an expanded range of consumers.
Visit http://www.virtualpressoffice.com/kit/BUILTCES2011 for BUILT’s online press kit.
Ergonomic Hard Case For iPad(R) Made from polycarbonate-the primary material used in bullet- resistant glass-this hard plastic case provides superior protection through an innovative design. Its raised, contoured frame is easy to grip when viewing both vertically and horizontally, and it also prevents your iPad from wobbling on a flat surface. Shock-absorbing double-reinforced corners stabilize and cushion your iPad. MSRP: $39.99 Ergonomic Hard Case For iPhone(R) 4 This durable hard plastic case is constructed from polycarbonate, the primary material in bullet-resistant glass. Its rigid molded back and double reinforced corners safeguard your phone from any hard knocks it might encounter. Thanks to its easy-to-grip ergonomic design, your iPhone is less likely to fall through your fingers when you're talking or texting. MSRP: $24.99 Silicone Soft Case For iPhone(R) 4 Unlike other soft cases with straight angles, the ergonomic hourglass design offers a secure grip that won't slide out of your hand whether you're talking or texting. Interior ribs also secure your iPhone 4 in place so it won't shift inside the case. MSRP: $19.99 Neoprene Phone Sleeve For iPhone(R) 4 This neoprene sleeve's form-fitting design and plush inner lining offer equal parts security and style. When you're ready to take your iPhone out of its sleek mobile home, simply pinch the bottom grips for easy access. MSRP: $19.99 Neoprene Messenger Bag For iPad(R) Even when it's in a hard or soft case, you'll travel light with this slim cross-body bag for the iPad. Two interior pockets and one exterior pocket store keys, cables, a charger, and accessories. There's also a convenient access port for headphones. MSRP: $59.99 Neoprene Sleeves For iPad(R) This protective neoprene sleeve is an insurance policy against bumps and scratches for your iPad. Its plush inner lining helps safeguard the screen from nicks during travel and stores easily in bags. MSRP: $29.99 Neoprene Envelope For iPad(R) with case The form-fitting design secures an iPad in a hard or soft case so it stays safe when you're on the move. Its plush-lined front inner panel helps protect the screen from scratches and an interior zip pocket stores your keys or a charger. MSRP: $39.99 Neoprene Portfolio A streamlined bag that provides protection and makes traveling anywhere with your MacBook or MacBook Pro a breeze. It also has room for files or magazines in its exterior pocket. MSRP: $69.99-79.99 Neoprene Messenger Bag Finally, all of your Apple products can travel safely together as one happy family! This messenger's main compartment fits a 15" or 17" MacBook Pro, while the middle pocket accommodates a 13" MacBook or MacBook Pro. MSRP: $79.99-89.99 Neoprene Tote Bag Its built-in sleeve has a plush inner lining that protects your MacBook or MacBook Pro. A roomy interior zip pocket secures your iPhone and keys, while two additional compartments fit chargers, folders, and magazines. MSRP: $69.99-79.99 Neoprene Sleeves These protective neoprene sleeves are tailored specifically to your computer. Their plush inner lining helps protect the finish of your MacBook or MacBook Pro and they're also checkpoint friendly. MSRP: $39.99
BUILT designs fashionable and functional totes, bags, and cases that make life on the go more enjoyable. Our roots in the tradition of American industrial design guide us in the belief that form is as important as function, and color is the glue that binds them together. Drawing inspiration from the city that never sleeps, we apply color and pattern to laptop sleeves, iPad cases, camera bags, lunch totes, and more. For more information, visit www.builtny.com.