Nolita’s New Love – Fresh Indian Fusion

January 11, 2011

A trendy, fast casual attitude to the traditional Kati Roll reincarnated as the “Liebe Roll” wrapped with fresh ingredients and fused with aromatic spices is the main stay at the restaurant. The menu that includes salads, sides, homemade drinks and desserts is designed in a manner that there is something for a complete meal, a quick on the go snack, a light bite in the middle of the day or a great tuck in around midnight. Having received an overwhelmingly warm response since the opening, Liebe is now geared to cater throughout the city for corporate and private events.

New York, NY (PRWEB) January 10, 2011

East meets West in the heart of Nolita, where hipsters, trendsetters, Nolita locals and tourists can expand their culinary horizons with fresh, full-flavored Indian Fusion food served roll style. Welcome to Liebe, officially opened August 16, 2010, where “Love” stands behind every main dish, specialty drink and dessert. The signature Liebe rolls blend authentic Indian spices with the freshest local ingredients creating a fresh, healthy Indian fusion dining experience. All Liebe offerings from the popular main dish, Chicken Malai Kebab (marinated white meat chicken with Special Herbs and Spices rolled in freshly Homemade Indian Bread with Grilled Onions & Relishes), Shikanjvi (traditional Indian lemonade) to the sweet and delicious Kesaria (Almond & Pistachio Smoothie) are made with fresh and natural ingredients. Unlike its competitors who serve greasy, fried fare, Liebe takes a different route to gourmet Indian fusion greatness. The use of fresh local ingredients, seasoned with freshly ground house blend of spices (never powders or pre-mixed); Liebe incorporates distinctive home style Indian culinary techniques to create healthier, flavorful dishes. Liebe provides a welcoming alternative to other NYC food joints, with satisfying meal choices that are sure to change the way anyone will look at Indian food.

Liebe is led by a young entrepreneur Jay Batra, who through his wide travels has acquired a great palate for international flavors, both in food & music. After years of deliberation he decided to express his love for food & music through “Liebe”. “Once this location settles in its groove, we will embark on building additional siblings around the city. We strongly believe that our commitment to quality and service will be embraced by every bustling neighborhood”. With over 10 years of hospitality experience, Jay along with his team of culinary experts picked apart the treasured elements of traditional Indian recipes and recreated them with contemporary flair for today’s mainstream audience. The entire menuat Liebe consists not only of premium quality ingredients, generous portions and a wide variety of fillings, (tofu, potato, egg, chicken, lamb or steak); but each dish is made to order and completed with fresh Indian herbs and spices, neatly wrapped in Indian homemade flat bread for convenience and portability. With Liebe rolls averaging about $6/each, even college students will have no trouble finding a healthy, fresh and filling lunch or dinner. At only $2.95/each, Liebe sides are also worth ordering. From Chickpea and Cucumber salad (Channa) to fresh Raita (yogurt, cucumber and potato), they will keep your taste buds buzzing.

Liebe, a unique, fast paced, casual gourmet Indian fusion restaurant caters to savvy upscale consumers looking for quick, healthy, natural, tasty food that is as satisfying and stylish as traditional sit down meals, sans the price tag and time commitment. Liebe satisfies all five senses, creating an atmosphere that keeps customers coming back for more. The scent of fresh ingredients from sage to mint and subtle hints of ginger and saffron deliver an appetizing aroma straight to your nose. Eyes light up at the inviting blend of earthy bright colors in the interiors that scream a fresh, vibrant, stylish and clean environment. The whole operation is a culinary event fusing traditional authentic flavors for your taste buds to savor while in a fun and contemporary social décor. Liebe will even give your ears a treat, with variations of House music, amplifying the hip restaurant demeanor.

Liebe, meaning Love in German, truly lives up to its name. A love of Indian fusion food and an upscale, trendy casual fast paced experience makes Liebe a foodie landmark in Nolita. Inexpensive, tasty, made to order dishes are worth the trip, never mind the sweet, delicious specialty drink selection and desserts. Located at 227 Mott Street, easily accessible from the 6 train at Spring Street and open Mon-Wed 11 a.m. – 11 p.m, Th-Sat 11 a.m. – 1 a.m. and Sunday 11 a.m. – 10 p.m. and delivers locally 1 877 810 ROLL (7655). Catering options are also available for all kinds of events, private gatherings or corporate parties. For more information on Liebe and upcoming events, visit the website at http://www.liebeus.com. Liebe will soon be offering weekly freebies and coupons for its Facebook friends.


Social Media concepts and Online Branding: Agent-cy Online Marketing, Inc

Social Media Management: Vand’Zine

Restaurant Marketing Strategy – The Archstone Group

Brand Identity by Lemonade Creative, Denver, Colorado


For the original version on PRWeb visit: http://www.prweb.com/releases/prwebNolitasNewLove/LiebeGourmetIndianFusion/prweb4945144.htm

Source: prweb

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