January 13, 2011

YouTube Serves Up 200 Million Mobile Videos A Day

YouTube reports that it is serving up over 200 million videos daily to smartphones and other Internet-linked mobile devices.

News of the milestone came as YouTube began routing Vevo music videos from artists like Lady Gaga and U2 onto smartphones powered by newer versions of Google-backed Android software.

"As the world goes mobile and more people watch videos on their smart phones, we expect more partners will take advantage of these new mobile advertising capabilities and make more of their content available across more devices," YouTube mobile product manager Andrey Doronichev said in a blog post.

According to Doronichev, android smartphones running on "Froyo" or newer versions of the mobile operating software will be able to access Vevo's music video library using a free YouTube application.

Vevo music website is a joint venture between Google, Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media and has deals to also feature content provided by EMI and other independently owned record labels.

According to the Google-owned video-sharing site, revenue will be generated from advertisements played prior to music videos starting.


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