FirstGiving Sponsors Run Against Cancer Events Series: Named Preferred Online Fundraising Partner for Event Participants

January 15, 2011

Company’s online fundraising tools empower race participants to run for a reason and raise money to fight cancer

Boston, MA (Vocus/PRWEB) January 13, 2011

FirstGiving (http://www.firstgiving.com), the proven leader in providing online peer-to-peer fundraising tools, announced today that it was named the series sponsor of the 2011 Run Against Cancer Events Series (RACES), as well as the preferred online fundraising partner for event participants. The six race series benefits three key nonprofit organizations working to fight cancer: the Lance Armstrong Foundation, the Dana Farber Cancer Institute, and the Leukemia & Lymphoma Society.

FirstGiving’s online fundraising software allows race registrants to create personalized webpages that will enable them to raise money online for one of the series’ nonprofit beneficiaries. Friends and family can make online donations on runners’ pages and post messages of encouragement. Middle-distance runners on FirstGiving often raise $500-$1,000 or more for their chosen causes, thanks to the generosity of their networks and FirstGiving’s easy-to-use online giving tools.

Each year, runners on FirstGiving raise millions of dollars by participating in road race events from 5K to marathon and ultramarathon distances. While many fundraising efforts are associated with official marathon charity teams, an increasing number of fundraising dollars are being sourced for nonprofit organizations via grassroots efforts of athletes. Runners of all abilities who want to leverage their commitment to the sport for a good cause are encouraged to do so on FirstGiving.

“Our organization has a true commitment to expanding the world of giving. Together with our parent company, JustGiving in the UK, our users have raised over a billion dollars online for causes that matter,” said FirstGiving CEO Karsten Robbins. “As a Boston-based company, we’re excited to support the local running community at a deeper level and empower New England athletes to raise money for causes they care about.”

Series founder J. Alain Ferry added, “We’re absolutely thrilled to launch FirstGiving RACES. New England runners are a friendly and powerful bunch and they care deeply about causes like this. Our series offers six popular events in which runners will have a lot of fun while making an impact in the battle against cancer. Thanks to FirstGiving’s fundraising tools, these events will raise significantly more money for the organizations we support. And as a scored series, we can now reward runners for consistently supporting races which donate their proceeds to charity.”

For those that cannot participate in the race series but wish to support nonprofits working to fight cancer, FirstGiving offers easy-to-use tools to donate to cancer research and other causes.

To learn more about the FirstGiving’s Run Against Cancer Events Series, including the Super Sunday 5K/10K, Mother’s Day 5K, and James Joyce Ramble, visit http://www.firstgiving.com/races.

About FirstGiving

FirstGiving empowers passionate individuals to raise money online for thousands of causes and helps 501c3 nonprofit organizations plan, execute, and measure successful online fundraising campaigns. FirstGiving is a proven provider of powerful, yet easy-to-use tools for charity fundraising events and grassroots fundraising campaigns and securely processes online donations. Fundraising ideas and fundraising tips abound on FirstGiving, and our personal fundraising pages are easier to use than any other fundraising software product. For more information, visit http://www.firstgiving.com.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/1/prweb8063673.htm

Source: prweb

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