Day 9 of “11 Days of Optimum Value”: Cablevision Celebrates The Triple Play ““ In 3D
Cablevision Is Celebrating The Seventh Year of The Optimum Triple Play – A Promotion That Revolutionized the Cable Industry With New 3D Campaign
Optimum Triple Play Offer Continues to Be Most Popular Option For New and Existing Customers
Bethpage, NY (Vocus/PRWEB) January 18, 2011
Cablevision Systems Corporation (NYSE: CVC) is celebrating day nine of its “11 Days of Optimum Value to Kick Off 2011,” by saluting the most successful marketing promotion in the history of the cable industry ““ the Optimum Triple Play. Today, the company is debuting the cable industry’s first 3D direct response commercial highlighting the three-product offering, online and at 25 New York-area Clearview Cinemas. A 2D version of the spot will also run on broadcast television. The “Optimum Value” campaign highlights some of the most popular benefits customers receive by subscribing to one or more of the Optimum digital services — iO TV®, Optimum Online® and Optimum Voice®.
To support this unprecedented Optimum Triple Play 3D promotion, Cablevision is launching a 360º marketing campaign, including a robust microsite, optimum3Dadventure.com, that will feature 2D and 3D versions of the spots, the opportunity to enter a sweepstakes to win 3D TV sets, G-Tablets, and digital phones and extra features like games, ring tones, screen savers and behind-the-scenes footage from the making of the spot.
“Cablevision is celebrating its long history of innovation and as the telecommunications provider of choice in our marketplace by being the first cable company to launch a marketing campaign in 3D,” said Jonathan Hargis, Cablevision’s executive vice president of marketing and advertising. “Crafted in the spirit of our popular Reggaeton ads, The Optimum 3D Adventure campaign is fun, consumer-friendly, and designed to get customers engaged and part of the experience.”
Customers also have the opportunity to view the spot in full cinematic glory at 25 New York-area Clearview Cinemas. For those interested in watching online, the company is distributing more than 300,000 3D glasses in newspapers and via direct mail.
The Optimum Triple Play offers customers the opportunity to subscribe to iO TV, Optimum Online and Optimum Voice service for one low monthly rate. The promotion was introduced in 2004 as the industry’s first $29-$29-$29 offer, and the pricing has not changed since. The vast majority of new customers opt to order the Triple Play when signing up for service, making it Cablevision’s most popular product offering to date.
Throughout the “11 Days of Optimum Value to Kick Off 2011″ promotional campaign, Cablevision is highlighting the most popular benefits customers receive by subscribing to one or more of the Optimum digital services — iO TV®, Optimum Online® and Optimum Voice®. More information on each day and the featured benefit can be found at optimum.com/value.
Cablevision Systems Corporation (NYSE: CVC) is one of the nation’s leading media and entertainment companies. Its assets include cable television operations that provide industry-leading services to more than 3 million New York are households. A state-of-the-art cable system enables the company to offer a full suite of premier residential and business communications services that include its iO TV® digital television, Optimum Online® high-speed Internet, Optimum Voice® digital voice, Optimum WiFi® wireless Internet, and its Optimum Lightpath® integrated business communications solutions. Cablevision also delivers advanced video, voice and Internet services to approximately 300,000 households in Colorado, Montana, Wyoming and Utah. Through Rainbow Media Holdings LLC, Cablevision operates several successful programming and entertainment businesses, including AMC, IFC, Sundance Channel, WE tv and IFC Entertainment. Cablevision serves the New York area with compelling local content through News 12 Networks, a local news leader; MSG Varsity, a suite of television and online services covering high school activities; and, Newsday Media Group, a business unit that includes Newsday, Long Island’s leading daily newspaper. The company also owns and operates Clearview Cinemas, which includes Manhattan’s famed Ziegfeld Theatre, a frequent and historic venue for film premieres and events.
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