Day 11 of “11 Days of Optimum Value”: Savvy Customers Used Optimum WiFi for Free Wireless Internet Access More Than 50 Million Times in 2010
Usage of Optimum WiFi, a Free Benefit for Optimum Online Customers, Increased More Than 500%, With 8 Million Sessions in 2009 Compared to 50 Million in 2010
Bethpage, NY (Vocus/PRWEB) January 20, 2011
Cablevision Systems Corporation (NYSE: CVC) is celebrating the eleventh and final day of its “11 Days of Optimum Value to Kick Off 2011″ campaign by encouraging its Optimum Online customers to take advantage of Optimum WiFi, the nation’s largest and most advanced WiFi network based on geographic coverage, providing free and fast wireless Internet access in thousands of public locations across Cablevision’s service area, such as shopping centers, on main streets and train platforms, in parks, and at sports fields.
Optimum WiFi is now more popular than ever, enabling 50 million user sessions in 2010, a more than 500% increase over 2009′s eight million sessions. Additionally, Optimum WiFi is now available in thousands of indoor locations across Cablevision’s service area, in addition to the outdoor network. The “Optimum Value” campaign, which launched on January 5 and concludes today, has highlighted some of the most popular benefits customers receive by subscribing to one or more of the Optimum digital services — iO TV®, Optimum Online® and Optimum Voice®.
“Usage of Optimum WiFi exploded in 2010, as our network continued to expand along with the exploding popularity of WiFi-enabled devices such as the iPad and smartphones, and particularly given the increasing demands on overburdened cellular data networks,” said Kevin Curran, Cablevision’s senior vice president of wireless development. “We have built a data fast lane for Optimum customers that now extends to a variety of major venues and indoor locations as well ““ from the Nassau Coliseum to local coffee shops and eateries.”
Optimum WiFi is free for Optimum Online customers, who can access Optimum WiFi using portable WiFi-enabled devices, like the iPhone, iPad, BlackBerry and laptop computers using a simple sign-on screen. Once a customer logs into the service by entering their Optimum ID and password, the network delivers speeds of up to 3.0 Mbps downstream and 1.5 Mbps upstream. Cablevision customers are using Optimum WiFi to access the Internet more than six millions times per month, on average.
Optimum WiFi spans tens of thousands of access points across the company’s tri-state service area. Optimum WiFi is broadly available in high-traffic and commercial locations like downtown areas, parks and other locations across Cablevision’s New York, New Jersey and Connecticut service areas. The network also includes outdoor availability at almost all of the Long Island Railroad and Metro North railroad platforms and parking lots in Cablevision’s service area. More information on Optimum WiFi, including detailed coverage maps, is available at http://www.optimumwifi.com.
Optimum WiFi also offers an “Automatic Sign In” feature that makes using the Optimum WiFi network easier than ever. Users can sign in to Optimum WiFi just once, and their WiFi-enabled device will automatically connect to the network at any of the thousands of locations where Optimum WiFi is available.
Throughout the “11 Days of Optimum Value to Kick Off 2011″ promotional campaign, Cablevision has been highlighting the most popular benefits customers receive by subscribing to one or more of the Optimum digital services — iO TV®, Optimum Online® and Optimum Voice®. Over the course of the campaign, the following products and benefits were highlighted:
· Free iO Photos Channel Extends Facebook Photos to the Television
· iO TV Offers High-Definition Channels and Video On Demand Without the Hidden Fees or Extra Charges
· Remote DVR Feature Allows Customers to Manage DVRs Using a Computer and Internet Connection
· The Benefits of Optimum Rewards, Including a Chance to Win a Spot on VH1′s Best Cruise Ever
· Unparalleled Local Content, Including Free Access to News 12, Newsday.com and MSG Varsity
· Exclusive Cost-Saving Benefits for Optimum Business Customers
· Optimum Voice Delivers A Plethora Of Advanced Digital Features And Benefits At No Additional Charge
· iO TV Customers Get More from Their Televisions with Optimum Select, Optimum Homes and Optimum Autos
· Cablevision Celebrates the Optimum Triple Play – In 3D!
· Optimum Online Customers Get Superior Speeds and Premium Protection
· The Advantages of Optimum WiFi
More information on each day and the featured benefit can be found at optimum.com/value.
Cablevision Systems Corporation (NYSE: CVC) is one of the nation’s leading media and entertainment companies. Its assets include cable television operations that provide industry-leading services to more than 3 million New York are households. A state-of-the-art cable system enables the company to offer a full suite of premier residential and business communications services that include its iO TV® digital television, Optimum Online® high-speed Internet, Optimum Voice® digital voice, Optimum WiFi® wireless Internet, and its Optimum Lightpath® integrated business communications solutions. Cablevision also delivers advanced video, voice and Internet services to approximately 300,000 households in Colorado, Montana, Wyoming and Utah. Through Rainbow Media Holdings LLC, Cablevision operates several successful programming and entertainment businesses, including AMC, IFC, Sundance Channel, WE tv and IFC Entertainment. Cablevision serves the New York area with compelling local content through News 12 Networks, a local news leader; MSG Varsity, a suite of television and online services covering high school activities; and, Newsday Media Group, a business unit that includes Newsday, Long Island’s leading daily newspaper. The company also owns and operates Clearview Cinemas, which includes Manhattan’s famed Ziegfeld Theatre, a frequent and historic venue for film premieres and events.
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