Gay Deal of the Day Comes Out of the Closet at Fab.com
NEW YORK, Feb. 1, 2011 /PRNewswire/ — Fed up with daily deals for spider vein treatments, bus tours and run-of-the-mill restaurants when your tastes run more to gay bars, high fashion, modern design and sexy men’s underwear? Gay social network Fab.com is now glamming up the daily deal market with the Big Gay Deal of the Day, the first digital deal service catering specifically to gay men.
Debuting today, the first Fab Deal gets you $50 worth of underwear for $25 from Baskit, the body-hugging brand favored by the young and the ripped. Local, national and/or global gay deals will be offered Monday through Friday exclusively to registered members of the Fab network.
From Gay to Z
In coming days, Fab will be offering national discounts on Out magazine and Slick It Up clothing (if you’re shopping for chaps, hoods and body armor, this is the place), along with gyms, spas, bars, restaurants, hotels, events, entertainment and merchandise that would never turn up in mainstream daily deal programs.
Local Fab bargains will target gay-friendly cities beginning with New York, where the early lineup includes daily deals on Tagg Apparel (men’s clothing), Broadway Bodies (dance studio), Barracuda (gay bar), Revd Up Pi (healthy pizza), Gotham Skincare (facials and botox), the chic West Village bistro Paris Commune, and 9 Restaurant (a new eatery in Hell’s Kitchen).
San Francisco, Los Angeles, Atlanta, Miami, Chicago and Washington, D.C. are next on the local Fab Deal roadmap, with plans to spotlight gay-owned and gay-friendly businesses as well as gay-specific products, services and hot spots in each city.
Not Your Straight Friend’s Groupon
“We created the Big Gay Deal of the Day after seeing and rejecting the 99th Groupon deal for things like Domino’s Pizza, lash extensions and straight dating services. Gay men are looking for bargains like everyone else, but we weren’t receiving gay-relevant offers even though the gay community purchases $700 billion worth of goods annually in the U.S. alone,” said Bradford Shellhammer, co-founder of Fab.com.
“Fab Deals are targeted to gay needs and tastes. Whether you’re planning a trip to a popular gay destination or looking for leather gear to wear to a Black Party, we’ve got the most gay relevant daily deals to save you money. No one else does.”
Fab.com – the fun way to discover the gay world – is the definitive resource for gay men, helping them find “fab” deals, places to go, things to do, and people to meet. Fab’s website and mobile applications provide instant access to the largest global index to gay-centric places and events, unique interactive profiles that assist in making new friends, and other features that quickly connect members to the best of gay life. The company is headquartered in New York and has development operations in Pune, India and Deinze, Belgium.